PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 10, 2021
Supersapiens Partners with IRONMAN
Atlanta, February 10, 2021 — Supersapiens is proud to announce they will be partnering with IRONMAN® in 2021 as the official Real-Time Energy Management System Sponsor in Europe. These countries include Austria, France, Germany, Ireland, Italy, Luxembourg, Switzerland, and the United Kingdom. Supersapiens, the first direct-to-consumer energy management ecosystem, is...
February 10, 2021
U.S. Army Offers Endurance Sport Innovations for Licensing
Natick, Massachusetts -- The U.S. Army has the answer to – and offers licensing for – devices of endurance athletes’ dreams. A hydration pack that delivers customized hydration and nutrition mixes without contaminating water reservoirs? Yes, ma’am. A real-time algorithm to allow heart-rate monitors to display core body temperature? Sure. A...
February 10, 2021
BibRave Expands Ambassador and Influencer Management Services
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has significantly expanded its marketing services, leveraging years of best practices to build and manage ambassador communities for clients across the endurance industry. After building their own turn-key network, the BibRave Ambassadors, for over seven years, BibRave now...
February 10, 2021
haku Drives The Customer Loyalty Experience With Launch of Enhanced Memberships Solution
As the pandemic continues to alter customer buying habits and give way to the rise of virtual events, many endurance event organizations have started to look at ways to retain new participants and reward loyal customers. This created a valuable opportunity for industry-leader haku to enhance its state-of-the-art Memberships solution....
February 9, 2021
Rock ‘n’ Roll Las Vegas to Return to the Bright Lights of the Vegas Strip in 2022 with New Early Season Race Date
LAS VEGAS / TAMPA, Fla. (February 9, 2021) – The Rock ‘n’ Roll Marathon Series® announced today that its pinnacle event, Rock ‘n’ Roll Las Vegas, will permanently shift from its traditional November date to become an early-year event with the next edition now taking place on Feb. 26-27, 2022....
February 9, 2021
Challenge Wanaka battles expected between Currie, Smith, Wells and Adams: ‘It’s always nice to race here’
With a superb field of pro athletes at the Integrity Homes CHALLENGE WANAKA in less than two weeks, eyes are particularly focused on the men's battle between Braden Currie (NZL) and Kyle Smith (NZL) and the women's battle between Hannah Wells (NZL) and Teresa Adam (NZL). CHALLENGE WANAKA will be the first...
February 9, 2021
Live, Learn, Kick Ass – Live Feisty Launches First Ever Womxn’s Performance Summit
Victoria, BC— February 10, 2021. Live Feisty Media is producing its first virtual conference, focused on the physiological, mental, and nutritional factors that help womxn achieve optimal performance. The Feisty Womxn’s Performance Summit will combine presentations from knowledgeable educators with a fun, feisty vibe, ultimately building a virtual community of womxn...
February 9, 2021
Honey Stinger Expands Hive Elite Program for 2021
STEAMBOAT SPRINGS, Colo.(Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the brand...
February 9, 2021
Jastrab and Ryan receive Grants for Olympic Efforts
COLORADO SPRINGS, Colo. – The USA Cycling Foundation continues its efforts of directly supporting athletes to develop American cycling and achieve international success, awarding grants to Megan Jastrab and Kendall Ryan from the Kelly Catlin fund, created in honor of the late National Team athlete. The Catlin Fund exists in...
February 9, 2021
New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...