Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development

September 7, 2021

The APEX Welcomes Norwood Development as Founding Sponsor

Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021.

“We have a lot in common with Norwood, and it begins with a vision to put Colorado Springs on the world stage.” says Micah Rice, Executive Director of Pikes Peak APEX, “We have a shared sense of pride and passion for the Pikes Peak region and want to show it off. We realize the value of this region can be leveraged for economic development and tourism, but we also understand the responsibility we have to protect the region’s natural resources. For us, it is important to work with partners dedicated to preserving all that makes Colorado Springs special for future generations.”

“We are excited to welcome The APEX back to Colorado Springs this year”, said Chris Jenkins, Norwood CEO. “Nothing beats experiencing the natural beauty of Colorado Springs from a bike. This event gives our community the chance to share our trails, our parks and our city with the world.”


The second annual Pikes Peak APEX presented by RockShox will be held September 23-26, 2021. This unique, four-day mountain bike challenge draws pros and amateurs alike for four days of riding on the slopes of Pikes Peak in Olympic City, USA. Riders experience exhilarating, exceptionally crafted routes through dirt roads, jeep trails and the amazing alpine singletrack that is quintessential Pikes Peak. The world-class event supports Trail Stewardship and drives economic impact to the area in order to improve the trails and open space in the Pikes Peak region for the lasting enjoyment of its residents and visitors. The APEX, a Pikes Peak Outdoor Recreation Alliance project, was developed and is operated by Sports Strategies, a division of Tourism Strategies, LLC. For more information about the event, visit www.pikespeakapex.com.


A community development firm focused exclusively on the Pikes Peak region, Norwood holds over 50 years of community and real estate development experience. With a focus on delivering the “Promise of Colorado” to every citizen in the Pikes Peak Region, Norwood is committed to the continued prosperity of Colorado Springs residents. For additional information, please visit www.norwood.dev.

For more information, please email contact Micah Rice, Executive Director of the Pikes Peak APEX and VP of Event Strategy & Operations of Sports Strategies.