PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

June 29, 2023
Big River Race Management Hosts RRCA National Mile Championship at Macklind Mile
ST. LOUIS (June 29, 2023) /ENDURANCE SPORTSWIRE/ - Big River Race Management hosted the Road Runners Club of America’s National Mile Championship at its Macklind Mile event on June 24, 2023. The 16th annual Macklind Mile crowned RRCA National Mile Champions in the following categories: Top Overall Male – Noah Stevenson...

June 29, 2023
Aleck and SMITH Announce Strategic Partnership to Integrate Crash Sensor Technology into Bike Helmets for 2024
South Lake Tahoe, CA (June. 29, 2022) /ENDURANCE SPORTSWIRE/ – Aleck® – the industry-leading maker of wireless helmet audio systems for outdoor sports – and SMITH – the global market leader in snow goggles and helmets, and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – announce a strategic...

June 29, 2023
Atlanta Chosen by The National Cycling League to Host Inaugural Series Race
ATLANTA /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL), the first-of-its-kind professional cycling league, has announced that the third race of its inaugural NCL Cup race series is set for Sunday, August 20 at 12 p.m. in Atlanta. Ten co-ed teams of professional cyclists – including multiple Olympians, former Tour...

June 28, 2023
Pureboost, #1 Best-Selling Clean Energy Drink Launches Apple Cider Vinegar New launch comes off the heels of rapid growth into retailers and recent fundraise
San Diego, CA /ENDURANCE SPORTSWIRE/ - Pureboost, Amazon’s number one best-selling antioxidant clean energy drink, launches its newest product – Apple Cider Vinegar. In the convenience of a portable pack, Pureboost Apple Cider Vinegar is part of their Superfoods Clean Energy segment, and, as with all other products, is completely...

June 28, 2023
Kitman Labs Announces Transcontinental Deal with Chicago Fire and FC Lugano
Menlo Park California and Chicago, Illinois (June 28, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, announced a recent deal with the Chicago Fire of Major League Soccer (MLS) and FC Lugano of the Swiss Super...

June 28, 2023
Jesper Svensson and Antony Costes to go head-to-head at Challenge Vansbro
/ENDURANCE SPORTSWIRE/ – Costes could use a win after failing to defend his title at Challenge Geraardsbergen earlier this month. At Challenge Vansbro, the Frenchman hopes to forget that negative feeling and for that reason alone he will be one hundred percent committed - or maybe even extra - to take...

June 28, 2023
Thömus USA Taps SIMBOL Communications as North American PR Agency of Record
Santa Monica, California June, 2023 /ENDURANCE SPORTSWIRE/ – Backed by a brand heritage of design and technology – plus countless World-Cup-level results, such as Lars Forster's win at last weekend's Leogang XCO event – Thömus USA, the North American manufacturer and retailer of Thömus SA bicycles of Switzerland, has teamed up with SIMBOL...

June 28, 2023
Safa Brian Announces “Tour to The Tour”
/ENDURANCE SPORTSWIRE/ – Safa Brian, cyclist and filmmaker, announced in a video on his YouTube channel today that he and two of his talented friends—Alex Colorito (videographer) and Taylor Dawson (cyclist)—are departing on Saturday, July 2nd, for a European bike adventure. Over ten days, the crew will enjoy a route that...

June 28, 2023
SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /ENDURANCE SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...

June 28, 2023
BibRave Elevates Brooks Running Reach to Lifestyle Consumers
Honolulu, HI/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, launched an Influencer campaign as part of their year-long retainer with Brooks Running, to position how Brooks performance running and walking shoes can transition to everyday life and be part of personal fashion expression. The campaign leveraged Brooks’ evergreen...