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February 10, 2026

Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner

San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...

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February 10, 2026

Hi-Tec Catalina Island Marathon Sells Out in Record Time Ahead of 48th Anniversary

AVALON, Calif. (February 10, 2026) /ENDURANCE SPORTSWIRE/ – The 48th annual Hi-Tec Catalina Island Marathon, California’s oldest trail marathon, has sold out its marathon field ahead of its event on March 14. The sell-out race is a part of the Run Catalina Race Series, and follows the also sold-out Avalon...

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Running

February 10, 2026

10,000 Hours: Why Experience Alone Isn’t Enough for Today’s Race Director

DeKALB, Ill. (February 10, 2026) /ENDURANCE SPORTSWIRE/ – In medicine, you can’t call yourself a doctor without board certification. In law, you can’t practice without passing the bar. In aviation, you don’t fly without a license. But in endurance event management — an industry responsible for the safety of more...

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February 10, 2026

Northside Hospital Introduced as Title Partner of Peachtree Road Race

ATLANTA (February 10, 2026) /ENDURANCE SPORTSWIRE/ – For the first time in 50 years, the Peachtree Road Race will welcome a new title partner. Today, Atlanta Track Club announced Northside Hospital as the naming rights partner for its premiere running and walking event and The Atlanta Journal-Constitution as its official...

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February 10, 2026

REIGN Total Body Fuel Launches Bold New Watermelon Sour Gummy Flavor and Congratulates DeMarcus Lawrence on His Big Win

CORONA, CA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - REIGN Total Body Fuel, the ultimate performance beverage created by Monster Energy, is expanding its bold flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance. Designed for athletes and those who want...

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February 9, 2026

Fueled by Unmatched Community Support, the 25th Anniversary Harpoon 5-Miler Powered by Needham Bank Sells Out in Just Three Days

BOSTON, MA /ENDURANCE SPORTSWIRE/ - The 2026 Harpoon 5-Miler powered by Needham Bank is officially sold out. In a remarkable show of enthusiasm and community spirit, all race entries for the event’s 25th anniversary edition were claimed in just three days, marking one of the fastest sellouts in race history —...

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February 9, 2026

One Month to Go: Anticipation Builds for the 2026 Experience Oman IRONMAN Pro Series as Another Season of Exciting Professional Racing Approaches

2026 season kicks off in Taupō for the ANZCO Foods IRONMAN New Zealand triathlon on March 7 Live broadcast coverage on IRONMAN YouTube channel now available for all international audiences, including U.S. & Canada Media Kit now available as world’s best prepare for 16‑race championship series across the globe TAMPA,...

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February 9, 2026

Milwaukee Marathon Announces Milwaukee Journal Sentinel As Title Sponsor

Milwaukee, WI (February 9, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY NETWORK Ventures, part of USA TODAY Co., Inc. (NYSE: TDAY) announced that the Milwaukee Journal Sentinel is now the title sponsor of the city’s marquee spring running weekend, renamed the Journal Sentinel Milwaukee Marathon. The 2026 race weekend features a Marathon and...

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February 9, 2026

Cigna Healthcare Returns as Title Sponsor of the Denver Colfax Marathon

Denver, CO (February 9, 2026) /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon is thrilled to announce that Cigna Healthcare has renewed its title sponsorship for the 2026 race season. As the marathon marks its 20th year, a significant milestone celebrating two decades of promoting health and community engagement, this partnership...

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