PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 22, 2021
Cali Condors Secure BRATTER PA as ISL Season Sponsor for Second Consecutive Year
MIAMI BEACH, Fla. (July 22, 2021) — The Cali Condors today announced attorney Joshua Bratter’s BRATTER PA has signed on for a second year as the team’s 2021 International Swimming League (ISL) season sponsor. Led by General Manager and four-time Olympic gold medalist, Jason Lezak, the Cali Condors are one of...
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July 22, 2021
Alpha Win & Events.com Partner to Power Margaritaville Hollywood Beach Resort Half Marathon
LA JOLLA, CA, July 22, 2021— Events.com, a mobile-first event management and registration platform, today announced its partnership with Alpha Win, formerly known as HITS Endurance. Alpha Win has grown to include the 2021 Margaritaville Hollywood Beach Resort Half Marathon. Alpha Win currently uses Events.com as the official registration platform for...
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July 22, 2021
Liv Launches New Breakaway Collection
NEWBURY PARK, Calif. (July 22, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short, socks and cap, the collection pairs with the new Liv Langma Advanced 1 Disc and...
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July 22, 2021
Pikes Peak APEX presented by RockShox Welcomes Springs Wealth Group as 2021 Supporting Sponsor and Co-Host of the APEX Awards and After Party
Colorado Springs, CO, July 22, 2021 – Sports Strategies announces a partnership between Springs Wealth Group and Pikes Peak APEX. Springs Wealth Group joins The APEX as a supporting sponsor for 2021 and will co-host the APEX Awards & After Party on Sunday, September 26, 2021, following the fourth and...
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July 22, 2021
Lake Sonoma Race Series Partners with Personalized Coaching from Trails & Tarmac
In an exciting and unique partnership designed to elevate the performance of ultrarunners, the Lake Sonoma Race Series has teamed with Trails & Tarmac to provide athletes competing in the Northern California ultra races personalized coaching in the lead up to the inaugural 50-mile and 100-kilometer events slated for Sept...
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July 22, 2021
Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years
La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...
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July 22, 2021
Outside Announces New Hire, Senior Content Producer for Nutrition and Cooking, Biju Thomas
Boulder, Colorado — July 22, 2021 — Outside, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, announced Biju Thomas, chef, entrepreneur, cyclist, and food industry pro, has joined the Outside, Inc. team as Senior Content Producer for Nutrition and Cooking. Thomas will have a...
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July 22, 2021
Santa Barbara Half Marathon Ready to Run on Sunday, November 7
SANTA BARBARA, Calif. – The Santa Barbara Half Marathon is set for Sunday, November 7. The road race event supports the Santa Barbara Running Association’s (SBRA) youth running programs. Organized by Run Local®, the fall event welcomes runners and walkers from the local community and around the country to be inspired...
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July 22, 2021
Challenged Athletes Foundation Flagship Fundraising Weekend Returns to Reunite the Community and Raise Millions of Dollars
SAN DIEGO, CA – (July 22, 2021) – Returning live this October, the Challenged Athletes Foundation (CAF) is set to host the CAF Community Weekend featuring the 28th Annual San Diego Triathlon Challenge from October 22-October 24, 2021. For the first time in the event’s history, Sunday’s legendary events will...
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July 21, 2021
Ann Arbor Marathon Returns This October
Ann Arbor, MI (July 21, 2021) – The 10th running of the Probility Ann Arbor Marathon will be held on October 24, 2021, after receiving final approval from Ann Arbor’s City Council last night. Typically held in March, it was postponed to October after the cancellation of both the 2020...
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July 21, 2021
RSAA Secures Dates For Second Annual Tour the Trace
July 21, 2021 Nashville, TN. – RSAA, or better known as Rockstar All Access announced today it has secured dates for its second annual Tour the Trace cycling event. The 444 mile, 4 day stage event starts in Nashville, TN on November 19 and head south along the Natchez Trace...
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July 21, 2021
Ride Santa Barbara 100 Partners with Squadra, Reveals 2021 Kit Design
SANTA BARBARA, Calif. – July 21, 2021 –Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has teamed up with Squadra to produce the official kit of the 10th anniversary ride scheduled for October 23, 2021. Squadra has designed a custom commemorative RideSB100 jersey in a...
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July 21, 2021
XTERRA Racers Conquer “the Beast” at Beaver Creek Resort
Sam Osborne and Samantha Kingsford won the 12th XTERRA Beaver Creek off-road triathlon elite titles on a beautiful blue-sky day in Avon, Colorado on Saturday, July 17, 2021, with winning times of 2:05:29 and 2:34:00, respectively. It’s the 16th career XTERRA World Tour win for Osborne, the seventh for Kingsford,...
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July 21, 2021
Onewheel’s Race for The Rail World Championships Promises to Be Must-Watch Event
(Snowbasin, Utah) - Future Motion, makers of Onewheel, will host their biggest and most ambitious racing competition to date, the Race for the Rail, at Utah’s Snowbasin Resort on July 30-31. Twenty of the best Onewheel riders will descend Snowbasin’s ski slopes in a boardercross-style race for a chance to...
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July 21, 2021
2021 Columbia Threadneedle Investments Boston Triathlon Challenges Boston Area Companies To Compete for the Boston Corporate Cup
BOSTON – July 21, 2021 – Greater Boston employers are gearing up for the 2021 Boston Corporate Cup competition. On August 29, 2021, local companies will vie for the title of triathlon champion at the 2021 Columbia Threadneedle Investments Boston Triathlon. “After a year where many of us have been...
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July 21, 2021
BibRave Creates Robust, Bespoke Content Series for the IMT Des Moines Marathon
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the IMT Des Moines Marathon to create the Run Iowa content series to increase engagement with runners and bring added value to sponsors. The Run Iowa content series will produce content for 5 months and includes...
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July 21, 2021
Alchemy Launches New Website to Enhance Direct-to-Rider Experience
DENVER, CO, July 21, 2021 -- Alchemy Bikes, known for their patented Sine Suspension and customizable carbon and titanium frames, has launched a new website this summer. The newly designed platform enhances the direct-to-rider experience, making it more convenient and accessible for riders to be paired with the model that...
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July 20, 2021
USA Triathlon’s “United in Tokyo” Olympic and Paralympic Media Guide Now Available
COLORADO SPRINGS, Colo. — USA Triathlon’s “United in Tokyo” Olympic and Paralympic Media Guide for the Tokyo 2020 Games is now available for media and fans at usatriathlon.org/tokyo2020. Click here for direct access to the Media Guide. The guide features comprehensive information about triathlon at the Games, including course maps...
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July 20, 2021
FitRankings Bolsters Support of National Governing Bodies of Sport with New Virtual Challenge
Austin, TX – July 20, 2021 –FitRankings, the most technologically advanced connected fitness and health platform for the enterprise, is proud to power National Governing Bodies of Sport (NGBs) in their pursuit to offer engaging virtual fitness experiences. Together FitRankings and NGBs are building community through enhanced past, present, and...
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July 20, 2021
BUFF® Supports the NAACP Legal Defense Fund to Fight for Racial Justice
SANTA ROSA, California (July 20, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and Educational Fund, Inc (LDF). BUFF® 's support of America’s premier legal organization fighting for racial justice...
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July 20, 2021
Deceuninck – Quick-Step announces partnership with BKOOL, the online cycling simulator and app
Deceuninck – Quick-step has announced that BKOOL, the online cycling simulator and app, will become an official partner of the team. Having previously worked with BKOOL for The Wolfpack: A Day in Hell event in February, our team were impressed by BKOOL’s setup and useability and are delighted to continue with...
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July 20, 2021
A Second Edition of The Virtual Racing Retreat To The Arima Hot Spring
Kobe, Japan / July 20, 2021 The wheel is spinning Sweat drops on the winding road Mount Rokko is high... The racing fun begins on the streets of Kobe, Hyōgo Prefecture and snakes its way through the city, passing the metropolis. Winding through a few villages, the landscape of the...
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July 20, 2021
Runners Prepare for Takeoff As The FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources Returns to the Runway in 2021
PITTSBURGH, PA (July 20, 2021) – Registration is open for the 2021 FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources. The family-friendly event is officially back after a year long hiatus and will take place on Saturday, Oct. 2. Now in its fifth year, the event gives participants...
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July 20, 2021
Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee
BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...
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July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...