PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 20, 2021
A Second Edition of The Virtual Racing Retreat To The Arima Hot Spring
Kobe, Japan / July 20, 2021 The wheel is spinning Sweat drops on the winding road Mount Rokko is high... The racing fun begins on the streets of Kobe, Hyōgo Prefecture and snakes its way through the city, passing the metropolis. Winding through a few villages, the landscape of the...
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July 20, 2021
Runners Prepare for Takeoff As The FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources Returns to the Runway in 2021
PITTSBURGH, PA (July 20, 2021) – Registration is open for the 2021 FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources. The family-friendly event is officially back after a year long hiatus and will take place on Saturday, Oct. 2. Now in its fifth year, the event gives participants...
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July 20, 2021
Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee
BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...
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July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...
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July 20, 2021
Geo-fencing and course tracking released on the sodisp.com challenge platform
Now events are slowly getting back to normal, we are releasing two new features to allow events to accept more registrations and offer more engaging goals to their communities. These options allow events to open new revenue streams, generate new sponsor opportunities, and become relevant 365 days per year. Course...
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July 19, 2021
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...
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July 18, 2021
Mississippi’s Largest Cycling Event Raises Funds for Parkinson’s
Greenwood, Miss. — As live sporting events start to come back to center stage for athletes and fundraisers, the Davis Phinney Foundation is thrilled to be one of the beneficiaries of the Bikes Blues & Bayous cycling event in Mississippi on Aug. 7, 2021. The Greenwood-Leflore County Chamber of Commerce...
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July 18, 2021
Expo Booths and Sponsorship Opportunities Available for 2022 Running USA Industry Conference
(July 19, 2021) - If you want your brand to stand out in the running industry, the annual Running USA conference presented by Race Roster is the place to do it. Now in its 19th year, this is the world's largest and best running industry conference each year. The 2022...
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July 16, 2021
Punch Gunk Hosts Pedal For Pints Activation At 2021 Belgian Waffle Ride
SAN DIEGO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, is making its first appearance at the famed Belgian Waffle Ride in San Diego this weekend. Punch Gunk is presenting Pedal for Pints, where competitors and spectators who generate the...
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July 15, 2021
Global Packs Leader deuter Launches Aircontact Core and Ultra Backpacking Packs, New Ascender Running Collection
LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified materials and recycled fabrics, and are 100-percent free of harmful perfluoro carbons (PFCs). The assortment includes...
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July 15, 2021
XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat
The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...
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July 15, 2021
Energy unleashed: Science in Sport launch the Beta Fuel range, changing the game of endurance sports nutrition
The team at Science in Sport are excited to launch what they define as ‘the most complete and innovative fuelling solution on the market.’ The updated Beta Fuel product line builds on the scientifically-tested blend of carbohydrate powder, using a new ratio of 1:0.8 maltodextrin to fructose to increase exogenous CHO...
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July 15, 2021
To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks
Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...
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July 15, 2021
East Coast Greenway’s New York City-to-Philadelphia Ride has raised nearly $150,000 for trail development
DURHAM, North Carolina - Six weeks ahead of the inaugural New York City-to-Philadelphia Greenway Ride, registered participants have already raised nearly $150,000 in support of continued East Coast Greenway development in New York, New Jersey and Pennsylvania - an area with significant active transportation needs. Riding to improve access to...
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July 15, 2021
GFNY tackles Tourmalet
NEW YORK CITY, Jul 15, 2021 – GFNY Lourdes Tourmalet is the latest addition, making this race the fourth in France on the GFNY calendar. Scheduled for June 12, 2022, riders get to race the iconic Col du Tourmalet (2115m) in the Pyrenees. It’s the most used mountain pass by...
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July 14, 2021
Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....
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July 14, 2021
NOCCO Supports Athlete Ambassadors in the CrossFit® Games
LOS ANGELES (July 9, 2021) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting the 2021 NOBULL CrossFit® Games and will have five athletes competing. NOCCO will be present to provide their athletes with fuel and support to help conquer the competition....
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July 14, 2021
Purity Products® Spotlights Joint Care Supplement FLEXURON® for National Park and Recreation Month
Plainview, NY – Purity Products®, the leading science-backed supplement brand, is spreading awareness of their premium FLEXURON® supplement for Park and Recreation Month this July. Designed to help manage the wear and tear on joints, FLEXURON® delivers effective joint comfort and support to seasoned backpackers and leisure hikers as National...
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July 14, 2021
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2021
14th July 2021. Vancouver, Canada. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2021 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list only includes sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic...
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July 14, 2021
Why Racing Events announces transition of ownership to long-time employee
Vancouver, WA – Why Racing Events, a race management company that produces events throughout the Pacific Northwest, has announced that 100% ownership has transitioned to Karissa Schoene, a long-time employee who has been managing and involved in production of many of the races for the last 15 years. Sherri McMillan,...
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July 14, 2021
Perspective Fitwear Becomes Official Training Apparel of USA Triathlon Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced that San Diego-based Perspective Fitwear has been named the organization’s Official Training Apparel through 2023. The company, owned by Founder & CEO Stephanie Perez and U.S. Naval Officer LCDR Kory Perez, was launched in 2017 as a women’s performance apparel brand and...
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July 14, 2021
Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership
Boulder, Colorado — July 14, 2021 — Outside, the world's leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Pinkbike and sister brands CyclingTips and Trailforks. The deal represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and...
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July 14, 2021
Aquasphere Partners with Escape from Alcatraz Triathlon™
SAN FRANCISCO (July 14, 2021) – IMG, a global leader in sports, events, media and fashion, has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place August 14-15, in San Francisco. Aquasphere, the premier swimming and triathlon equipment...
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July 14, 2021
bRUNchatarians Rejoice at the Introduction of The bRUNch Olympics
DENVER - July 14, 2021- bRUNch Running, a Denver-based running community, launches The bRUNch Olympics, a 2-week challenge filled with daily track events or cooking competitions. From July 23 - August 8, bRUNchatarians across the United States will compete in individual and team events to see what they are made...
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July 14, 2021
L’tape by Tour de France lands in Edmonton Alberta Canada
Edmonton is set to bring another world class sporting event to town in August 2022. In collaboration with MB Events and Amaury Sport Organization (A.S.O), Edmonton will host L’Étape Canada by Tour de France on August 14, 2022. L’Étape by Tour de France brings authentic Tour de France-style amateur races...