NorCalUltras Announces Partnership with SynchroKnit™ Powered by Wigwam

March 6, 2020

Cool, CA – NorCalUltras is excited to announce its new partnership with SynchroKnit Powered by Wigwam. The brand will be sponsoring the Way too Cool 50K, American River 50 Mile Endurance Run and Rio Del Lago 100 Mile Endurance Run, which are three of the most premier ultra endurance events in the U.S.

“SynchroKnit powered by Wigwam is the perfect fit for ultra running,” said NorCalUltras Race Director Julie Fingar. “The socks are durable, form fitting and are an important element to running performance. As an ultra-runner myself, I trust that my feet will be taken care of and personally enjoy wearing them for this sport.”

On Saturday, March 7, 2020, more than 800 ultra runners will travel from around the globe to race in the 31st Annual The Way Too Cool 50K Endurance Run (WTC50K). The 50K race is known as one of the most popular trail and ultra-running endurance events in the U.S. Runners compete at Olympic levels to beat their personal and race record course times. WTC50K and Sufferfest Beer Company will be hosting contests for all participants at the race. For more information visit www.wtc50k.com.

“We are so happy to be supporting the Way Too Cool 50K, American River 50 Mile, and the Rio Del Lago 100 Miler,” said Wigwam/SynchroKnit Director of Sales Brad Bates. “These Northern California trail races are all rich with tradition, incredibly well-organized, and have excellent participation from the running community. Ultra runners are extremely tough and demanding on their gear and we couldn’t think of a better way to prove that the new SynchroKnit socks powered by Wigwam will deliver unequaled fit and performance with this new technology. SynchroKnit socks have an unrivaled precision, non-slip fit with all the benefits of moderate compression. It was launched in the run category because runners demand precision fit from their shoes.”


NorCalUltras is Northern California’s premiere ultrarunning event management company. NorCalUltras trail races are renowned for providing runners with first class experience from start to finish. Each endurance race features excellent, well-marked courses, a professionally organized race team, top of the line swag and remarkable post-race festivities. For more information visit www.norcalultras.com.

Wigwam is family owned and has been proudly crafting made-in-the-USA socks in Sheboygan, WI since 1905. We carefully knit every pair with the goal of delivering the highest quality and performance for the most comfortable experience for our customers. Wigwam holds two patents in moisture management technology: UltimaxÒ and IngeniusÒ NXT, and SynchroKnit™ a fit technology is patent pending. Our commitment to local USA manufacturing, community, sustainability and stewardship of the environment has always been central to who we are. For more details visit www.wigwam.com. Follow the Wigwam conversation at Facebook, Twitter, and Instagram.  Follow the SynchroKnit conversation at Facebook and Instagram.