Nike Sues Sneaker Reseller For Allegedly Running ‘Organized Counterfeit Trafficking Community’

December 19, 2023

Nike is coming after a sneaker reseller that it claims sells fake Swoosh-branded shoes.

The lawsuit describes Fox as the “ringleader of an organized counterfeit trafficking community” on messaging platform Discord that assists members in purchasing counterfeit goods. Nike also accused Fox of selling his wares via a website launched with shipping platform PandaBuy as well as via his social media accounts. In one video published to YouTube with over 600,000 views, Fox documented his process of returning a fake pair of Nike Air Force 1s to a Nike store for the cost of a real pair. (At the end of the video, he donated the real pair to what appeared to be a homeless person on the street.) Footwear News