Nike Opens a Store in Tokyo That’s Dedicated to the City’s Running Community
December 12, 2023
Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes its Nike Rise concept, one that is focused on serving performance-focused athletes and was created to offer ways for them to connect to communities that share their passion.
Nike stated the excitement for run in Japan is best seen via long-distance competitive relay running, which takes place in the fall and winter during Ekiden season. The brand released its celebratory Ekiden Pack — featuring the Alphafly 2, Vaporfly 3, Zoom Fly 5, Pegasus 40 and Rival Fly 3 — to Nike Members in Japan on Dec. 1, with a broader nationwide launch Dec. 8 at select retailers and a global drop coming in the winter. Yahoo