Nike Leans Into In-Person Fitness As Lululemon Cuts Back

August 3, 2023

Sports apparel giant Nike has launched “Nike Studios” as the brand jumpstarts its in-person fitness presence with a new group training concept.

The first two planned Nike Studios are planned to open in Southern California’s Newport Beach and West Hollywood neighborhoods — with one location serving as a Nike Training Studio and the other branded as a Nike Running Studio. FOS