Pro Triathlete Commits to INFINIT Nutrition After Fueling a Top 10 Finish at IRONMAN World Championship One Year After Accident
Cincinnati, OH, January 8, 2019 – INFINIT Nutrition is excited to announce a new partnership with professional triathlete Matt Russell. Russell made the switch to INFINIT just before returning to Kona after a tragic accident in the 2017 race, which almost cost him his life.
Matt Russell, a 35-year old professional triathlete living in Sarasota, FL, was on track for a top 10 finish at the 2017 IRONMAN World Championship in Kona when he was struck by a van 75 miles into the bike portion of the race. Even after the accident, and sustaining life-threatening injuries to his face and neck, he was determined to return to triathlon. Less than one year later, he did just that and raced IRONMAN 70.3 Texas. His recovery continued and his results improved throughout the season, going on to crack the top 10 at IRONMAN 70.3 Chattanooga and Mont-Tremblant, and taking third at IRONMAN Canada. To crown this unbelievable comeback season, Matt accepted a wild card spot and returned to Kona to race the 2018 IRONMAN World Championship, finishing 6th overall on the same course where his traumatic accident had occurred just one year before.
“I’m excited about the partnership,” said Russell, “INFINIT has been a huge advantage in my training and racing. Their recovery formulas help me train hard day after day, and my custom hydration blends are dialed in perfectly. I can’t wait to see what heights it can fuel me to in 2019.”
Seeing Matt’s remarkable comeback journey, Michael Folan, Founder and CEO of INFINIT Nutrition, was determined to add Matt to the Team INFINIT roster. “Aside from being a great athlete, he’s got the heart and an amazing story fueling him. Considering his amazing Kona finish just one year after [the accident], we can’t wait to see what we can accomplish together this year!”
About INFINIT Performance Nutrition
INFINIT Performance Nutrition specializes in providing customizable nutrition-solutions that naturally maximize the performance of athletes worldwide. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FITTM system, INFINIT products and formulas are designed to be isotonic and easy to digest, even in the most grueling conditions. For more information about INFINIT Nutrition, visit infinitnutrition.com or on social media @InfinitNutrition.
About Matt Russell
Matt Russell is a professional triathlete residing in Sarasota, FL. After picking up cross country and track in high school, he then went on to being a part of the cycling and track and field team at the University of New Hampshire. In 2010, Matt learned how to swim and emerged himself in the world of triathlon and raced his first triathlon as he lived and trained as a full-time athlete. He earned his professional card in only his 2nd race. Now over 45 races later, Matt is a Kona qualifier and one of the top American athletes at the IRONMAN distance.