Mascot Sports to Launch Virtual 5k Race Series

May 8, 2020

Series launches on Oakland’s 510 Day (May 10) and will continue for 34 consecutive weeks through December 31, 2020.

OAKLAND, CA – Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., today announced the launch of the Oakland Run Co. Virtual Club, a series of 34 consecutive virtual 5K races.

The series, which includes weekly races with live rankings and branded finisher awards, will launch on Oakland’s 510 Day (May 10) and continue through December 31, 2020.

“Mascot embraced this new reality early on and created virtual opportunities that have attracted thousands of participants since March 11,” said Mascot Sports CEO Ryan Dawkins. “We’re building on that momentum and launching a more structured series that will give our community a weekly dose of motivation and purpose through the end of the year.”

Registration for each virtual event will go live every Monday at 5:10 a.m. PST and the start line will be open every Friday at 5:10 a.m. PST. Results must be submitted by 5:10 p.m. PST each Sunday. Runners from all over the world are invited to participate.

The cost for each race is $5.10 and will give participants a credit to use toward a finisher award in the ORC Virtual Club online store. Awards will include things like medals handcrafted in California from sustainable materials, technical masks by BOCO, technical hats by BOCO, custom BibBoards, custom bottle openers and more. Additional custom finisher awards will be added each week.

“Oakland Run Co. is built to rally for Oakland, especially in times like this,” said Dawkins. “Weekends were made for finish lines. ORC Virtual Club is bringing that to life.”

To learn more or sign up for the event series, please visit the website.

To learn more about Oakland Run Co. please visit the website or follow @oakrunco on Instagram, Facebook and Twitter.


Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through brands and events. Based in Oakland, Mascot Sports was founded in 2017 by veteran endurance sports executive and competitive triathlete Ryan Dawkins, also the recipient of Acquisition International’s 2015 Business Excellence Award for “Best CEO in the Events Sector.” Programs have included: Amgen Tour of California, Warner Bros’ Wonder Woman Run Series, Haute Route, Spartan and Oakland Run Co. For more information, please visit the Mascot website.


Oakland Run Co. is a new venture founded in 2019 by Mascot Sports to celebrate and unite Oakland’s vibrant running community. Oakland Run Co. will connect locals to every running event and meet-up happening in Oakland, big or small, through its website and digital media channels. It will also be the new home base for Mascot Sports’ signature Oakland events:  the Bay Bridge Half, Oaktown Half, and nonprofit Oakland Turkey Trot, in addition to the Field Trip Series partner, Livermore Valley Half. For more information, please visit the website.