Machines For Freedom Launches New Category In Versatile Off-Road Collection
April 13, 2021
Inclusive women’s cycling brand also releases new performance undergarments
Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired technical capsule designed to adapt to any variety of riding. Inspired by mountain biking, designed for versatility, Versatile Off-Road brings Machines’ superior fit, construction and technical features to lifestyle-inspired performance pieces.
The Key Short is the cornerstone of the Versatile Off-Road Collection. Designed as the perfect cycling overshort that combines off-the-bike styling with superior performance on the bike for all styles of riding. In two inseam lengths, 5.5” and 11” the short offers a high rise fit and is constructed with stretchy, wicking polyester in a modern and stylistic silhouette. The Key Short also features five functional pockets. MSRP $108
Pairing with the Key Short, Machines’ Tech Tees are soft and sustainable, designed with an eco-friendly MicroModal fabric that is made from the fiber of beech trees, a renewable resource, and is quick-drying. The boxy, relaxed fit drapes beautifully and resists wrinkling. Tech Tee Short Sleeve MSRP $78 and Tech Tee Long Sleeve MSRP $88
The new Machines Crew holds the essence of a cotton sweatshirt but with all of the moisture-resistant, quick-drying properties the user needs to be active in the outdoors. A unique offering in the dirt cycling space, the Crew features contoured sleeves allowing for a superior range of mobility, and a secured rear zipper pocket. MSRP $98
In another first, Machines For Freedom has reinvented intimate apparel for athletes and cyclists. Designed to be worn as undergarments, Machines Foundations are the perfect base for all styles of riding.
The Foundations Boy Short is a lightweight base for riders looking for minimal chamois support and protection, without the bulk. The Boy Short features a seamless silicone leg gripper to eliminate rolling and breathable mesh details along the side and back for maximum ventilation. MSRP $88
The new Foundations Sports Bra offers all of the breathability and moisture management in cycling apparel, now in a sleek bra format. Featuring breathable mesh panels at the chest and back, a super soft elastic band and medium compression for optimal versatility. MSRP $68
“When Machines launched, our goal was to challenge the status quo. That meant challenging the way cycling kits are designed so that it is more shape-inclusive, challenging outdated ideas about women’s needs for performance product and the aesthetic of technical product, as well as challenging homogenous interpretations of what the cycling community is all about,” said Jenn Kriske, founder of Machines For Freedom. “Over the years, we’ve found that road cycling isn’t the only industry that could use a fresh and progressive infusion. Our community also mountain bikes, commutes, trains on their Peloton, even runs and hikes! Every place that an active outdoor woman plays, Machines belongs, and the Versatile Off Road Collection is the first step in bringing the Machines aesthetic and ethos to a larger community.”
The Versatile Off Road Collection is available now at www.machinesforfreedom.com/collections/versatile-off-road
The Foundations Collection will become available on April 20, 2021 at www.machinesforfreedom.com
For more information about Machines for Freedom, please visit www.machinesforfreedom.com.
Media Contact: Kelsey McGrew, OutsidePR, [email protected]
About Machines For Freedom
Founded in 2013, Machines For Freedom is an inclusive high-performance women’s cycling brand based out of California. Women-founded and lead, Machines is achieving its mission in representation and body positivity not only through product design and branding but through storytelling of women cyclists. For more information about Machines For Freedom please visit www.machinesforfreedom.com.