Leading road safety experts Bodylite announce partnership with sports, leisure and outdoor distribution agency Reydon Sports
November 28, 2023
Active road safety brand Bodylite are pleased to announce they will be working with Reydon Sports as their distribution partner for expansion and sales in the United Kingdom and Ireland.
28th November 2023, UK/ENDURANCE SPORTSWIRE/ – Bodylite are a leading Irish sportswear brand that specialise in visibility products and active gear for runners, walkers, cyclists and outdoor enthusiasts. Founded by Padraic George in 2013, the dedicated team based in Co Carlow, Ireland, have spent many years developing their industry-leading product range, which features everything the active individual needs to stay safe at night; from beanies and vests, to lights and storage belts.
Reydon Sports are Europe’s leading Sports, Leisure, Toy and Outdoor Wholesaler, and support industry-leading brands with their business growth and development. Founded in the 1970s, the Nottingham UK based team’s core mission is to ‘provide sports equipment at the best wholesale prices with market leading service and support’ with seamless wholesale and distribution available across Europe and beyond.
With views to firmly establish the Bodylite brand in the UK, the new partnership will see Reydon Sports tasked to develop the reputation and credibility of Bodylite within the UK; building a strong presence in the UK retail network. Reydon Sports will be targeting core accounts and educating retailers on the Bodylite product range and what sets it apart from competitor brands within the active road safety category.
Padraic George, Founder of Bodylite said: “We are delighted to be joining forces with the expert team at Reydon Sports, to build our presence in the UK as the leading choice for road safety products. With Reydon Sports’ extensive knowledge, experience and reach across the sports retail sector we’re certain they are the best team for the job, and are very much looking forward to following the progression of the partnership”.
Andrew Griffin, Marketing Director of Reydon Sports, said, “We are excited to add Bodylite to our portfolio of specialty brands. When identifying brand partners, we look for premium products, clean distribution, and a specialty retail focus. We have watched the development of Bodylite for a little while and are honoured to have this opportunity to work with them in the UK. Our established retail network fits seamlessly with the team’s objectives and we look forward to continuing to establish them as the leader in the active road safety category.”
To learn about Reydon Sports and the work they do, visit www.reydonsports.com.
Name: Kate Allan
Phone: +447754 072648
Bodylite was founded in 2013 by Co Carlow Ireland-based Padraic George, following three years of extensive testing and brainstorming. Also the Managing Director of Cheetah Electronics, George came up with the concept for Bodylite through his own experiences as a runner. He discovered that there were limited high quality options available for those that found themselves training very early or late in the day, and he said: “Just because of the nature of my work I have to exercise either extremely early in the morning or late at night. A lot of my training would have been done running along back roads in a very rural part of Carlow, which had little or no street lighting. I have used both my phone and hand torch in the past to be visible to traffic, but if you do it often enough, you’ll realise that it’s not efficient, and really, from a safety perspective, it’s not ideal. So I just felt there had to be a solution, and given my background in electrical engineering and owning my own electronics company, I felt I had the tools to design something that might be helpful to people in a similar situation.”
Bodylite now has a wide range of products purpose-built for pedestrian safety, including belts, vests, reflective headbands and dog leads.
The team are committed to supporting the safety of pedestrians and believe that everyone should feel safe and visible on public roads, estates, and footpaths in both rural and urban settings.