IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
March 31, 2020
Partnership will include presence at the IRONMAN World Championship in Kailua-Kona, Hawai`i, IRONMAN 70.3 World Championship and IRONMAN Virtual Racing events
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner.
The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete from anywhere around the world, while earning activity-based points and engaging with the community.
The partnership will also include Technogym’s involvement at the 2020 IRONMAN World Championship in Kailua-Kona, Hawai’i, as well as the 2020 IRONMAN 70.3 World Championship in Taupō, New Zealand, scheduled for October and November, respectively.
“Technogym has developed a wide range of state-of-the-art smart fitness equipment that provides exceptional indoor training solutions for our athletes. We are proud to welcome Technogym as part of the IRONMAN Virtual Racing Series as we provide a competitive series to our athletes during these unprecedented times,” said Andrew Messick, President & CEO of The IRONMAN Group.
“Over the years we have been working alongside the world’s best athletes and sport events. Today, we are delighted to announce our partnership with IRONMAN, one of the most vibrant and passionate communities in the world of sport,” said Nerio Alessandri, Technogym Founder and CEO. “Technogym will provide to IRONMAN athletes a complete training solution made of the best and most accurate equipment in order to enjoy a personalized training program anytime and anywhere: at home, at the gym or at hotels during race time,” Alessandri added.
Founded in 1983 in Cesena, Italy, Technogym has become the world leader in cardio, strength and functional equipment combining world-class technology with innovative designers, such as world-famous architect and industrial designer Antonio Citterio. The company has been the Official Supplier to the last seven Olympic Games and has been appointed for the next Olympic Games in Tokyo as well. More than 50 million people globally train with Technogym equipment on a daily basis.
Through the new partnership, IRONMAN athletes will receive unique access to Technogym’s range of treadmills, smart trainers, exercise bikes, group cycling bikes, rowers, wellness tools and upper body trainers.
“We are delighted to welcome Technogym to the growing family of IRONMAN partners,” said Jennifer Mocerino, Chief Merchandise Officer at The IRONMAN Group. “Technogym is globally renowned for its innovative design, dedication to sports and determination to help athletes achieve their goals. All of us at IRONMAN are looking forward to introducing Technogym to our athletes through our various events and the exciting new IRONMAN Virtual Racing Series.”
Technogym is a world leader company in the supply of products and digital technologies for fitness, health and sport. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud-based platform allowing people to connect with their personal wellness experience anywhere, both on the equipment and via mobile when outdoors. When it comes to equipment Technogym features the most complete product range in the world, including product for athletic performance training, general fitness products and rehab equipment. Technogym is present in over 100 countries all over the world and every day more than 50 million people train with Technogym in 80.000 fitness centers and 300.000 private homes. The world’s top athletes train with Technogym in many different disciplines and the company has been the Official Supplier to the last 7 Olympic Games and has been appointed for the next Olympics in Tokyo as well.
About The IRONMAN Group
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.