iFit Plans AI Coach, Touts Tech in New Brand Campaigns

December 14, 2023

iFit, a global health and fitness technology subscription company with brands such as NordicTrack, ProForm, Weider and Freemotion, is gearing up for the upcoming launch of its new AI Coach, set to debut in January of 2024.

iFit’s spot highlights the power of intelligent fitness integration across NordicTrack, ProForm and Freemotion equipment with performance tracking and illustrates the benefits of tech-driven adjustments with SmartAdjust and ActivePulse. Athletechnews