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Here’s Why It Feels Like Every Elite Runner Is Changing Sponsors Right Now

January 23, 2023

After six years with Hoka, Tollefson, 37, the well-known elite American ultrarunner from Mammoth Lakes, California, signed a new multi-year sponsorship deal with Craft. It might seem like a curious move this time of the year, but, in reality, most athlete sponsorship contracts in running are one-year partnerships that end on December 31 Outside Online