DeFeet Integrates NuOrder To Simplify Online B2B Ordering

September 28, 2022

Hildebran, NC, September 28, 2022 /ENDURANC SPORTSWIRE/ – DeFeet is announcing it has migrated its online B2B ordering process to NuOrder by Lightspeed. The move allows DeFeet and wholesale accounts like bike shops to share the most direct B2B ordering connection.

“NuOrder by Lightspeed gives us the ability to be more collaborative with our wholesale customers,” said Rob Dickerson, VP of Sales, Dealer Direct for DeFeet. “Retailers who carry DeFeet can now make better buying decisions, develop the best product mix for their stores, and execute those orders easier than ever.” The NuOrder integration opens up more than 2,000 independent bicycle dealers (IBD’s) to the DeFeet product line with features that include a virtual showroom complete with products, merchandising, payments, and data.

“DeFeet continues to adjust to the omnichannel world,” says Founder Shane Cooper. “This is our 30th anniversary year. We’ve seen so much change in that time. NuOrder by Lightspeed provides DeFeet retailers an on-demand showroom experience. They don’t have to wait on anyone to have convenient ordering with information and tools that did not exist before.”

About NuOrder: NuOrder is a leading B2B platform acquired by Lightspeed in 2021. It bridges the gap between the brand experience and merchant, creating a seamless ordering process and flow. For merchants, NuOrder simplifies ordering with the ability to view, create, and save linesheets, easily add products to a cart, set quantities by size for products on one page, and view previous orders. Brands on NuOrder gain insight into how their products are being purchased and can segment communication with dealers.

About DeFeet: DeFeet was founded in Hildebran, North Carolina in 1992 by Shane and Hope Cooper. The world’s first manufacturer dedicated to the craft of knitting cycling socks and accessories, DeFeet quickly found success at the highest levels of sport including the Tour de France. Today DeFeet and its unique Custom Shop creations are still made in the original location and sold worldwide. For more information visit www.defeet.com

Retailers interested in DeFeet products can visit DeFeetB2B.com or email B2Bsupport@defeet.com for more information.