All Posts by Paul Willerton.
DeFeet Moves Forward After QBP Departure
Hildebran, NC /ENDURANCE SPORTSWIRE/ – DeFeet is announcing the brand’s departure from distribution by Quality Bicycle Parts (QBP). DeFeet will no longer be carried by QBP as the distributor adjusted the number of brands it…
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DeFeet Launches First Fully Traceable Ranch to Retail Wool Socks in the United States
HILDEBRAN, NC — October 30, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet, the world’s first manufacturer dedicated to crafting sustainable, pro-level performance socks, has launched the country’s first-ever Merino wool versions of its Woolie Boolie™ and Wooleator™ Pro socks…
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DeFeet Evo Jet™ Sets New Benchmark In Aerodynamics
Hildebran, NC, July 31, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet announces extensive wind tunnel testing results have concluded that the company’s new EVO Jet™ sock demonstrates market leading aerodynamics. “Perhaps the biggest discovery in cycling aerodynamics in…
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DeFeet Move Custom Sales To Inside Team
Hildebran, NC, July 3, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet announces all custom sock sales processes have returned to the inside sales team based at the DeFeet offices in Hildebran, NC. Long time custom sales representatives…
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Feature Documentary Film Announced with Support from DeFeet and Repreve
Hildebran, NC, March 30, 2023 /ENDURANCE SPORTSWIRE/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium…
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DeFeet Introduces Knit My Sock™ Customizer
Hildebran, NC, March 28, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet has announced Knit My Sock™, a new tool that gives customers the ability to create custom knit DeFeet Aireator® socks at three and four dozen, the…
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DeFeet Bolsters Internal Sales Structure
Hildebran, NC, December 30, 2022 – DeFeet is announcing structural change internally to custom sales as well as domestic and International distribution. In September DeFeet announced the migration of its online B2B ordering process to…
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DeFeet Supports Uphill Climb Documentary with Limited Edition Sock
Hildebran, NC, October 12, 2022 /ENDURANCE SPORTSWIRE/ – DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the…
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DeFeet Integrates NuOrder To Simplify Online B2B Ordering
Hildebran, NC, September 28, 2022 /ENDURANC SPORTSWIRE/ – DeFeet is announcing it has migrated its online B2B ordering process to NuOrder by Lightspeed. The move allows DeFeet and wholesale accounts like bike shops to share…
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DeFeet and Trek Factory Racing Share Success For DeFeet’s 30th Anniversary
Hildebran, NC/ENDURANCE SPORTSWIRE/ – DeFeet and Trek Factory Racing announced a multi-year partnership with two of their teams that began at the start of 2022. DeFeet is outfitting Trek Factory Racing Cyclocross and Mountain Bike…
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DeFeet Launches Match My Kit™
Hildebran, NC, August 26, 2022 /ENDURANCE SPORTSWIRE/ – DeFeet has announced Match My Kit™, a new product featuring the pro-level EVO Mont Ventoux socks printed in-house in an array of solid colors using the company’s…
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