CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling

April 19, 2021

CUORE and USA Cycling have come to a five-year partnership through Tokyo 2020 and Paris 2024

COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the next five years.

“CUORE has proven to be the leading brand in performance cycling apparel,” said USA Cycling’s Chief of Sport Performance, Jim Miller. “We are excited to begin our partnership and outfit our athletes in the finest quality apparel. We are aligned in our commitment to champion athlete performance at the Olympic Games and all other international competitions.”

CUORE will be outfitting USA Cycling athletes with exclusive kit designs at the upcoming Tokyo 2020 Olympic Games as well as Paris 2024. In addition to National Team apparel, USA Cycling and CUORE will also be working collaboratively on several other apparel items for the Olympic Development Academy and Foundation Donors, as well as new National Championship Jerseys and Membership apparel.

“CUORE is excited to be back again with USA Cycling supporting the athletes, federation and greater community. CUORE strives to provide the best cycling apparel in the industry and our partnership with USA Cycling will push us to create even better products that can be shared with the larger cycling community in the future,” said Scott Tietzel of CUORE of Switzerland. “USA Cycling continues to develop its programs, athletes and vision and we are looking forward to supporting them on all levels.”

USA Cycling and CUORE are excited to extend the partnership benefits to USA Cycling Members and Clubs. USA Cycling Members receive 20% off any apparel purchased on cuore.ch and any USA Cycling registered club will receive 20% off Custom Club Apparel with their first order as a new CUORE partner.

Members should be on the lookout for new designs and replica gear from CUORE hitting the USA Cycling Store in mid-May 2021.

For inquiries related to CUORE of Switzerland, please contact Mary Wolber at mwolber@cuore.ch

For partnership inquiries, please contact Bouker Pool at bpool@usacycling.org

Visit USACycling.org for more information on the athletes, events and membership programs, and follow @USACycling across all channels for the latest on Team USA.


“From riders for riders” is a leading principle of the CUORE of Switzerland brand, founded in 1989. Filled with former and active cycling professionals, we are a young-dynamic and worldwide operating company with subsidiaries in Switzerland, Germany, USA, Hong Kong and Australia. “Dialed For What’s Ahead” describes a new era of CUORE of Switzerland. More than 30 years of know-how from research and development, combined with the toughest functionality tests by professional athletes and teams in the service of customers. With our additional range of custom designable cycling clothing, CUORE of Switzerland has been giving teams and individuals around the world access to products that meet the highest requirements of cycling for almost three decades. The resulting colorful diversity can be found daily on roads and trails around the world. This constantly renewed confidence in our work and quality of products is at the same time the greatest reward and motivation.

ABOUT USA CYCLING (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2021. In 1921, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.