Biofreeze Becomes Official External Pain Relief Partner of The Rock ‘N’ Roll Running Series

January 14, 2022

- Runners will have the opportunity to enter the “Biofreeze Pain Relief Zone” for cold therapy pain relief when they need it most on-course - Free samples of Biofreeze topical pain relief products will be available at Rock ‘n’ Roll Running Series events for participants and spectators

TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) /ENDURANCE SPORTSWIRE/ – The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’ Roll Running Series events in the United States both on-course and at the Finish Line Festival for runners and spectators to try at every tour stop of the Rock ‘n’ Roll Running Series.

The Biofreeze Pain Relief Zone will be featured mid-way through both the marathon and half-marathon distance racecourses of the Rock ‘n’ Roll Running Series when participants need it most. Designed much like a “pit stop” on a racetrack, the Pain Relief Zone’s “Cooling Crew” will provide Biofreeze cold therapy pain relief treatments to help runners finish their race strong.

“The partnership with Biofreeze gives our runners and walkers alike the perfect combination of function and fun – the Pain Relief Zone is a great on-course experience that provides real-time benefits to our participants that aligns with the spirit of the Rock ‘n’ Roll Running Series,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group.

Runners will also be able to enjoy the benefits of cooling pain relief in the Biofreeze Recovery Zone within the Rock ‘n’ Roll Finish Line Festival. The Recovery Zone will serve as a space for runners to recover from the race and will feature samples of Biofreeze product for both runners and race spectators.

“Biofreeze’s mission is to help users cool the pain so they can perform at their best,” said Elizabeth Pollock, Head of Marketing for Biofreeze at Reckitt. “This is why we are thrilled to partner with the Rock ‘n’ Roll Running Series and help thousands of runners cross the finish line in 2022 and beyond.”

Clinically recommended, Biofreeze provides cold therapy pain relief for sore muscles and joints associated with backaches, arthritis, strains and sprains. It is offered in a variety of formats including roll-on, gel, spray, cream, patch, strip, and pen.

For more information about Biofreeze, visit www.biofreeze.com.

For more information on the Rock ‘n’ Roll Running Series, visit www.runrocknroll.com.

Media related inquiries may be directed to:

Rock ‘n’ Roll Running Series –  press@runrocknroll.com

Reckitt/Biofreeze – US.CA.MEDIAandPR@rb.com


About Reckitt:

Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognizable and trusted consumer brands in hygiene, health and nutrition.

Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

For more about Reckitt, visit www.reckitt.com/us

* Reckitt is the trading name of the Reckitt Benckiser group of companies

About Biofreeze

Clinical professionals, professional athletes, and everyday athletes have used and trusted Biofreeze for more than 30 years. Biofreeze’s cooling menthol formula provides long lasting, powerful pain relief for sore muscles, backaches, sore joints, and arthritis. Biofreeze, a Reckitt brand, is fast acting and applies easily to relieve muscle and joint pain on areas such as the back, neck, shoulder, knee, hand, wrist, elbow, foot, and ankle. Biofreeze comes in a variety of formats including roll-on, gel, spray, cream, patch, strip, and pen, suited for application on small and large muscle areas. Biofreeze is available for sale online and offline at retailers nationwide. Biofreeze cools your aches and pains of muscles and joints so you can get back to your best. For more information about Biofreeze, visit www.biofreeze.com.

About Rock ‘n’ Roll Running Series 

The Rock ‘n’ Roll® Running Series is the world’s largest running series taking part in destination locations around the world every year. Established in 1998, the Rock ‘n’ Roll Running Series simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Running Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, UTMB® World Series events including Tarawera Ultramarathon and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and gravel racing like Gravel Epic®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.