BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management
March 24, 2021
BibRave to lead Social Media and Email Campaign development, execution, and engagement
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital content strategy, execution, engagement, and reporting.
BibRave will fully manage all Missoula Marathon social media channels, including content calendaring, copy and asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. In addition, BibRave will design and execute all marketing email campaigns. All services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around custom, long-form campaigns, digital sponsor and community activations, video content, race weekend programming, and paid social.
“Missoula Marathon and Run Wild Missoula trust BibRave with our brand voice and strategy because they are so connected to the trends within the running industry,” said Ashley Cossairt, Missoula Marathon Race Director. “As a race director spinning numerous plates, it is a relief to know that the messaging to our running community and these additional marketing pieces are being taken care of in a thoughtful way. Their recent assistance on social media during our in-real-life cancellation allowed our team to focus our efforts on operational items while knowing that our community’s questions were being addressed.”
“As long-time partners and friends, the Missoula Marathon is near and dear to our hearts, and we feel connected to the race and brand,” said Tim Murphy, Co-Founder of BibRave. “We know the day-to-day stressors on race directors of having to prepare and operate the entire event AND manage the social media pieces. It was an easy extension for BibRave to not only manage these, but also to provide strategy, engagement, and reporting.”
About Missoula Marathon
Run Wild Missoula is a 501(c)(3) nonprofit running club with a mission to promote and support running and walking for people of all ages and abilities. The running club has over 1,500 members and organizes over a dozen races each year, including its signature event, the Missoula Marathon. Learn more at www.missoulamarathon.org.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and The BibRave Podcast (Apple, Android, or Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event.