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April 21 Newsletter – Under Armour Scales Back Global HQ

April 21, 2021

EDITOR’S PICKS

Under Armour Scales Back Global HQ Plans as Pandemic Reshapes the work environment through the now-pervasive hybrid home-and-office model. The location will include retail and office spaces, an NCAA-regulation track-and-field facility, a multi-sport playing field and basketball courts. Footwear News

Lululemon Gets Into Resale — Here’s Where It’s Piloting the Program. Starting next month, customers in California and Texas will be able to take part in the trade-in program, with more than 80 participating stores in the states. Shoppers can also opt to trade in their gently used Lululemon clothing by mail in exchange for an e-gift card. Yahoo

The Fitness Company Whose Priority Isn’t Actually Fitness. Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started – heading toward $40 million in sales in 2021. Front Office News

Adidas To Sponsor Boston Marathon Through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media

How I Tricked Myself Into Liking Running. It’s good for your mental and physical health, and doesn’t require any equipment. So why does it seem so hard to get started? NYT


PRESS RELEASES

AWARDS AND RECOGNITION

The Wired Runner Names The RunnerBox “Best Running Subscription Box in 2021” – The Wired Runner is a runner review site which aims to provide great running advice that propels runners on their quest to exercise, lose weight, run a marathon, train better, or have fun. The RunnerBox received top honors among a short list of ten boxes. RunnerBox

EVENTS

Grandma’s Marathon Releases Details of 2021 Race Plan – Grandma’s Marathon-Duluth, Inc. has announced several planned changes that address ongoing public health and safety concerns surrounding the pandemic: reduced field sizes, operational changes, modified ancillary events, and viewing modifications. Race organizers continue discussions with state and local authorities, but final approval for the June event has not yet been given. Grandma’s Marathon

Hospital Hill Run Announces New Course for Half Marathon, 10k and 5k – The Hospital Hill Run course is newly modified to include new views of neighborhoods throughout the downtown Kansas City corridor. The event is the first in-person half marathon of the year in Kansas City. Proceeds will go to its new official charity partner, Children’s Mercy Hospital, and the ‘I Love Children’s Mercy Fund,’ which provides medical treatments, care, and research. Hospital Hill Run

Limited spots remain for inaugural St. Jude IRONMAN 70.3 Memphis – While general registration spots have already sold out, athletes can seize one of the few coveted spots remaining for the St. Jude IRONMAN 70.3 Memphis on Oct. 2 by registering as a St. Jude Hero®. St. Jude Heroes are committed to raising funds for the lifesaving mission of St. Jude Children’s Research Hospital: Finding cures. Saving children. IRONMAN

Fayetteville, Arkansas to host the 2021 Spartan Trail US Championship – The picturesque town of Fayetteville, Arkansas will host the 2021 Spartan Trail US Championship on Oct. 30-31. Featured are four distances, with two championship distances that will split a prize purse of over $12,000. Spartan

Running With The Bears™ Begins New Chapter in Chico in 2022 – Running with the Bears announces the 10th anniversary 2.0 and it’s official move to Chico, California. The long-standing Boston qualifier on March 12, 2022 will offer a full marathon and half marathon. Running with the Bears

Challenge Taiwan aims to share core values: ‘Love and developing triathlon’ – CHALLENGETAIWAN will see over six thousand athletes starting in Taitung this weekend. The CHALLENGETAIWAN core value is sharing love, developing triathlon and letting the world see the beauty of Taiwan, dominated this year by the motto: “create your own story.” CHALLENGETAIWAN

GIVING

We’re Stronger, Together: Davis Phinney Foundation’s TEAM DPF Launches Season as Official Charity Partner with Iron Horse Bicycle Classic – The Davis Phinney Foundation will bring back in-person events at limited capacity, kicking off in Durango, Colorado. The Foundation’s grassroots fundraising program, TEAM DPF, will be a charitable partner of the Iron Horse Bicycling Classic on May 28-30. Davis Phinney Foundation

PRODUCTS AND SERVICES

BibRave Launches First-of-its-Kind, Running-Powered Virtual Escape Room, Presented by Runkeeper – BibRave launches Run to Escape: Mission Mt. Olympus – a ground-breaking, immersive experience that mixes running with the clues, codes, and explosive popularity of Escape Rooms. Participants receive email and secretive social puzzles to unlock run distances and new challenges, and Runkeeper technology delivers on-the-run audio entertainment. BibRave

Notio and Velocomp Announce New Industry Standard for On-Bike Aero Setup, Measurement and Display – Makers of aero sensors, Notio Technologies and Velocomp LLC, announced a Common Aero Profile. Bike computer and aero sensor manufacturers implementing the Common Aero Profile provide their customers with a simplified ANT+ setup experience, bike computer display of aero and related data, and device interoperability. Notio

SPONSORSHIPS

Wigle Whiskey and the DICK’S Sporting Goods Pittsburgh Marathon Continue Partnership with Runner of STEEL Bourbon – P3R partners with Wigle Whiskey to bring back the Runner of STEEL Bourbon for the 2021 weekend of events. From April 29-May 9, Wigle Whiskey Distillery in the Strip District is offering $2 off any bottle and $5 Runner of STEEL Bourbon cocktails for all runners who show their 2021 medal, running shirt, or online registration. Pittsburgh Marathon

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