Wigle Whiskey and the DICK’S Sporting Goods Pittsburgh Marathon Continue Partnership with Runner of STEEL Bourbon
April 20, 2021
2021 Runner of STEEL Bourbon hits shelves on April 29 in Pittsburgh
PITTSBURGH (April 20, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – partners with Wigle Whiskey, an award-winning small batch whiskey distillery based in Pittsburgh, to bring back the Runner of STEEL Bourbon for the 2021 weekend of events.
Made from scratch in the Steel City, this bourbon is aged for two years in new American oak and bottled at 92 proof. Runner of STEEL Bourbon is rich with hints of brown sugar and vanilla. It is perfect for sipping on its own or used in a refreshing post-run cocktail.
“Runner of Steel Bourbon is one of our most exciting bottles of the year,” said Wigle Director of Operations Meagan Paul. “Our last release of the bottle sold out in two days! Pittsburghers are equally passionate about running and their city!”
“Bourbon means relaxation, which is why I love it. Running is just the opposite; it means endorphins. The two together give you the best of both. Wigle makes a great quality product and I feel proud when I can say they’re a Pittsburgh company,” said Runner of STEEL, Valarie Brown.
The label design, created by Wigle Whiskey’s Director of Design, John Tarasi, is a big part of what makes this batch unique. It celebrates Pittsburgh, Runners of STEEL and the local business while serving as a memento to the 2021 marathon season.
“We continue to look for innovative ways to celebrate our participants with our partnerships,” said P3R VP of Partnerships & Runner Experience Caroline Fitzgerald. “The Runner of STEEL Bourbon is always a favorite among our participants, and we are excited to bring this to their virtual celebration.”
This limited-edition 2021 Runner of STEEL Bourbon batch will be available for pre-order on April 20, with pick-up available at the Distillery or Ross Park Mall locations beginning April 29. Online orders may also be placed for shipping to Pennsylvania and Washington, D.C. residents only. Bottles are 375 mL and are $37 per bottle.
From April 29 – May 9, Wigle Whiskey Distillery in the Strip District is offering $2 off any bottle and $5 Runner of STEEL Bourbon cocktails for all runners who show their 2021 medal, running shirt, or online registration. No sign-up is required.
Learn more about Wigle Whiskey: https://wiglewhiskey.com/
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P3R is the engine behind Pittsburgh’s greatest races. We strive to inspire any and all to MOVE with us. Best known for organizing the acclaimed annual DICK’S Sporting Goods Pittsburgh Marathon, P3R runs a variety of other high-quality races, events, and health and fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. Anyone and everyone is invited to #RUNwithP3R! Read more at: P3R.org
About Wigle Whiskey
Founded in 2011, Wigle Whiskey is Pittsburgh’s first distillery since Prohibition. Since beginning distilling, Wigle has released over 36 unique whiskeys, gins, rums, brandies, and liqueurs. The distillery has worked to restore Pittsburgh’s legacy as the birthplace of American whiskey through education and innovation. Wigle spirits are distributed throughout the country. The Distillery has been the most awarded Craft Whiskey Distillery in the US by the American Craft Spirits Association for five straight years and twice named a James Beard semi-finalist.