LATEST TRIATHLON NEWS

September 9, 2025
World’s Top Male Triathletes Return to the French Riviera for the 2025 IRONMAN World Championship Triathlon
NICE, France / TAMPA, Fla. (September 9, 2025) /ENDURANCE SPORTSWIRE/ – Top male triathletes from around the world are set to take center stage on the Côte d’Azur on Sunday, September 14 for the 2025 IRONMAN® World Championship® triathlon in Nice, France. More than 2,500 registered age-group and professional athletes...

September 9, 2025
European Championship Titles on the Line at Challenge Almere-Amsterdam
September 9, 2025 /ENDURANCE SPORTSWIRE/ - This weekend, the spotlight is on Challenge Almere-Amsterdam, which hosts the European Championship Long Distance. With 50 professional athletes on the start line, Europe’s oldest long-distance triathlon promises an unforgettable race. Among the men, Britain’s Will Draper (GBR), who comes into Almere in strong...

September 9, 2025
RunSignup Releases September 2025 Race Registration Market Analysis
Moorestown, NJ (September 9, 2025) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the U.S., today released its biannual Race Registration Market Analysis, a tradition since 2015. The September 2025 report shows race growth slowing industry-wide, yet transaction volume rising, while RunSignup continues to...

September 9, 2025
Best Bike Split Launches Advanced Surface Conditions
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the leading race modeling and pacing platform for cyclists and triathletes, has unveiled its newest premium feature: Advanced Surface Conditions. This tool brings unprecedented detail to race planning by factoring in course surface types for every segment of a rider’s race. The...

September 9, 2025
South Seas Captiva Island Triathlon
CAPTIVA ISLAND, FL (September 9, 2025) /ENDURANCE SPORTSWIRE/ – On Sunday, September 28, 2025, athletes will head to the stunning shores of Captiva Island for the South Seas Captiva Island Triathlon, a one-of-a-kind race experience combining the beautiful Gulf waters, a closed off bike course, and a run through one...
September 5, 2025
Ironman Group’s Strategic Transition to a Lifestyle Brand and Its Impact on Long-Term Valuation
The IRONMAN Group’s strategic pivot from a race-centric business model to a lifestyle brand represents a bold reimagining of its value proposition in the endurance sports and fitness industries. AInvest

September 4, 2025
Florida’s First Coast Welcomes a Full-Distance IRONMAN Triathlon; IRONMAN Jacksonville Set to Debut in 2026
- Inaugural IRONMAN Jacksonville triathlon is scheduled to take place on May 16, 2026 - General registration to open on Sept. 22, 2025 at www.ironman.com/races/im-jacksonville JACKSONVILLE, Fla. / TAMPA, Fla. (September 4, 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN, the global leader in long-distance triathlon, announced today the addition of a new...

September 4, 2025
RunSignup Opens Applications for the 2026 Community Grant Program Supporting Endurance-Focused Nonprofits
Moorestown, NJ (September 4, 2025) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology platform for endurance events, announces the return of the RunSignup Community Grant Program. The Community Grant Program returns after a COVID-triggered hiatus to give back to the endurance community by supporting endurance-related nonprofit organizations. In 2026, $10,000 is...

September 4, 2025
Thorne Reignites Partnership With USA Triathlon
COLORADO SPRINGS, Colo. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to welcome back Thorne as its official supplement partner, reinforcing a shared commitment to athlete health, safety, and performance. Thorne’s NSF Certified for Sport® supplements are trusted by elite competitors and everyday athletes alike, giving USA Triathlon...

September 3, 2025
OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science
HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...