LATEST TRIATHLON NEWS

September 7, 2018

Detroit Free Press/Chemical Bank Marathon chooses Conquest Events™ App and Photos for its 2018 event weekend

Washington, D.C. - SweatWorks, the digital agency that is behind Conquest Events, has been chosen by the Detroit Free Press/Chemical Bank Marathon as its mobile app and participant photo technology partner.  This one of a kind event, crosses both the United States and Canadian border and has been running for...

July 11, 2018

Five Lessons Race Directors Can Learn from Warren Buffett

He’s known as the Oracle of Omaha, and oracles, by definition, give wise advice. Warren Buffett is chairman and CEO of Nebraska-based Berkshire Hathaway, Inc., a holding company with a stake in some of the most successful and recognizable brands. Think Coca-Cola, GEICO and Apple. He has become a household...

June 21, 2018

MuckFest®MS chooses Conquest Events™ Photos as its exclusive photo technology through its 2019 Season!

Washington, D.C. - SweatWorks, the digital agency that is behind Conquest Events, has been chosen by MuckFest MS for an exclusive partnership.  MuckFest MS, a national fun mud run series that has raised over $29 million for multiple sclerosis, now takes its brand message a notch up with SweatWorks’ Conquest...

May 17, 2018

GFNY launches sunglasses made for cyclists by cyclists

NEW YORK CITY, May 17, 2018 – The founders of GFNY and organizers of the Campagnolo GFNY World Championship have added sunglasses to the growing line of gear available under the GFNY brand. The sunglasses are available in three designs. Speed are the technical cycling sunglasses for use in training...

May 17, 2018

GFNY launches sunglasses made for cyclists by cyclists

NEW YORK CITY, May 17, 2018 – The founders of GFNY and organizers of the Campagnolo GFNY World Championship have added sunglasses to the growing line of gear available under the GFNY brand. The sunglasses are available in three designs. Speed are the technical cycling sunglasses for use in training...

May 2, 2018

Savage Races chooses Conquest Events Photos as its exclusive photo technology through its 2019 Season!

Washington, D.C. - SweatWorks, the digital agency that is behind Conquest Events, has been chosen by Savage Race for an exclusive two year partnership.  Savage Race, well known for its obstacle innovation, now innovates with technology by becoming the first major obstacle course race to exclusively utilize facial recognition for...

February 9, 2018

Altra Announces Nine New Athletes to 2018 Elite Team

(Logan, UT — February 9, 2018) Altra announces the addition of nine new athletes to its already stellar Elite Team. With a focus on elite women, Altra signed Kaci Lickteig, Sabrina Stanley, Gina Slaby Shaw, Meredith Edwards, Kelsey Withrow and Caroline Boller. Finishing out the new additions are Aaron Fletcher...

February 6, 2018

NordicTrack Introduces LiveCast™ Streamed Workouts with the Commercial S22i Studio Cycle

(Logan, Utah — February 6, 2018) — NordicTrack announces another connected fitness product, with the sleek, modern Commercial Studio Cycle Series, featuring high-energy LiveCast™ workouts, streamed directly to the cycle’s 22-inch touchscreen. The Smart HD touchscreen displays studio workouts powered by award-winning iFit technology, allowing iFit personal trainers in the...

January 5, 2018

The Sufferfest Announces Release of Full Library of Free Training Plans on TrainingPeaks

The Sufferfest, a comprehensive training app for cyclists and triathletes, announced today the release of a full library of 35 free training plans on TrainingPeaks, the leader in performance-based training and athlete management software. This integration expands The Sufferfest’s offering of structured training plans while giving athletes the convenience and...

July 18, 2017

Altra Footwear Launches Casual Line “Every Road, Every Trail, Every Day”

(Logan, UT — July 18, 2017) If you’re only wearing Altra for running, you’re missing the point – to Altra's devoted fans, the brand has become a non-negotiable in footwear. Once you've gone Altra, your feet don’t want to tolerate the restrictions of other shoes. Altra has dabbled in casual...

July 10, 2017

Altra Footwear Launches New Category of Trail Cushioning With The Timp

(Logan, UT — July 10, 2017) Altra’s newest shoe—the Timp—fills a missing gap in the brand’s award-winning trail line. With a stack height of 29mm, this shoe fits the sweet spot for those who want a little less cushion than Altra’s Olympus (36mm), but more than the Lone Peak (25mm). “We...

November 29, 2016

Altra Footwear Launches New Dynamic Support™ Category with the Updated Provision 3.0 Featuring GuideRail™ Technology

(Logan, UT — November 29, 2016) — The Altra Provision 3.0 is the first shoe in Altra’s new Dynamic Support category, a new line created to provide lighter, more natural guidance and support.  Altra’s Dynamic Support shoes guide runners’ feet and improve form only when a runner shows signs of...

December 4, 2019

Athlete-Approved Email Marketing Tips

You’ve searched the web, you’ve read all the articles, you’ve even gotten advice from other organizations. But who knows what athletes want to see in email correspondence more than the athletes themselves? We talked to IRONMAN World Championship qualifiers to learn what they prefer in their emails, from the cadence...

November 21, 2019

IRONMAN announces Memphis, Tennessee as New Host City of 2020 St. Jude IRONMAN 70.3 Memphis Triathlon

MEMPHIS, Tenn. / TAMPA, Fla. (November 21, 2019) – IRONMAN, a Wanda Sports Group company, announced that Memphis, Tenn. will serve as a multi-year host venue for an IRONMAN® 70.3® triathlon. St. Jude Children’s Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases,...

November 20, 2019

Endurance Sportswire Executive Interview Series – SMACK! Media’s Elisette Carlson

Elisette Carlson grew up traveling the world helping her dad produce, promote and manage player relations for global soccer tournaments including the World Cup events. At Princeton University, she was as a NCAA First Team All-American and All-Ivy League in Women’s Rowing. So it’s no surprise that upon graduating college she landed...

November 19, 2019

TriDot’s Ground-Breaking “PhysiogenomiX” Integrates Athlete Genetics into Training Optimization

Southlake, Texas – TriDot, the triathlon training optimization application of Predictive Fitness, has just launched PhysiogenomiX, an industry-disrupting, genetics module that further enhances training optimization. This never-before-attempted inclusion of genetic data into triathlon training optimization is in keeping with TriDot’s mission of delivering the sport’s most comprehensive and efficient triathlon...

November 11, 2019

Anticipated 2020 Verizon New York City Triathlon Registration Opening Soon

NEW YORK CITY, Nov. 11, 2019 — Life Time today announced registration for the 2020 Verizon New York City Triathlon, taking place July 19, will open to the public via lottery on Dec. 2 at 12:30 p.m. EST and will remain open through Dec. 27, or until capacity is reached,...

November 7, 2019

F2C Nutrition Now Accepting Applications for 2020 Sponsorship

F2C Nutrition Inc., known for its athlete focused and science driven approach to sports nutrition, has now opened sponsorship applications for 2020. Entering its fourth year, Team F2C Nutrition has continued to build on its core programs offering diverse sponsorship opportunities to professionals, elite athletes, ambassadors, teams, clubs and events....

November 5, 2019

Gameface Media Joins Forces with MarathonFoto

Boston, MA – November 5, 2019 – Gameface Media Inc., the world’s largest publisher of free amateur athletic photos, today announced that it has merged its operations with MarathonFoto, the top provider of athlete photos at the world’s largest marathons. The combined company provides more than 15,000,000 digital images to...

November 3, 2019

ACTIVE Network Announces November Race Director of the Month: Courtney Rayburn

By Jackie Veling Courtney Rayburn is living her dream. Having always wanted to work in the nonprofit space, she is now in her second year as race director for the Dallas YMCA Turkey Trot, the largest paid fundraising event for any YMCA, anywhere in the world. With almost 25,000 participants...

October 31, 2019

Revolutionary Wearable Tech Frontier X Debuts At TCS NYC Marathon

NEW YORK CITY (October 31, 2019) - Frontier X, the next-generation, chest-worn tech device that gives runners and coaches the most accurate read on effort, training load, and heart health, will make its global debut at a New York City launch event on Thursday, Oct. 31 and at the TCS New...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...

October 30, 2019

Olympian and World Champion Triathlete to Race the 2020 American Triple-T fueled by INFINIT

Cincinnati, OH, October 30, 2019 – INFINIT Nutrition and HFP Racing are excited to announce the attendance of professional triathlete and world champion, Andy Potts at the American Triple-T and TOUGHMAN Ohio fueled by INFINIT, which is set to take place in Central Ohio on the last weekend of May...

October 30, 2019

WHY Racing Events partners with Race Roster as they open registration for 2020

Vancouver, WA- Why Racing Events hosts a series of 12 events including running, triathlon, multisport and trail events throughout Oregon and Washington highlighting the stunning Northwest scenery. Their races vary in size from 1000-5000 participants and offer athletes of all ages and abilities, from the elite level to the back-of-the-packers, the...

October 29, 2019

Introducing the Time to Tri Virtual Triathlon: An Online Challenge for Newbies and Experienced Triathletes Alike

COLORADO SPRINGS, Colo. — USA Triathlon today unveiled plans for the world’s first entirely online swim, bike and run event, the Time to Tri Virtual Triathlon, to run from Friday, Nov. 1, through Sunday, Dec. 1. The unprecedented online challenge, housed at virtual-tri.com, gives aspiring triathletes the chance to experience...