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Triathlon
August 4, 2020
iFit Launches Live Outdoor Workouts and Real-Time Chat Between Members and Trainers
LOGAN, Utah — iFit, the leading interactive, connected fitness technology, offers Live Outdoor Workouts on iFit-enabled treadmills and ellipticals, such as NordicTrack and ProForm, as well as on the iFit app for tablets. The workouts are streamed live from magnificent outdoor locations, including beautiful cactus parks in Scottsdale, Arizona, as...
August 3, 2020
GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the body during The Time Between— for lives in motion who still want to eat purposefully...
August 3, 2020
Herbalife Nutrition Cancels 2020 Herbalife24 Triathlon, 5k and Bike Tour Event
LOS ANGELES (August 3, 2020) - Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it is canceling the 2020 Herbalife24 Triathlon Los Angeles, 5k and Bike Tour which had been scheduled for October 25, 2020. Herbalife Nutrition plans to hold a 2021 event on May 16, 2021. “We...
August 1, 2020
Danielle Dingman (USA) and Debuting Professional Matt Mcwilliams (USA) Take Titles in The HOKA ONE ONE IRONMAN VR17 Pro Challenge
TAMPA, Fla. (Aug. 1, 2020) – Danielle Dingman of Boise, Idaho and Matt McWilliams of Boulder, Colo. completed an American sweep in the professional women’s and men’s races, respectively during the 17th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from...
July 31, 2020
haku Rolls Out Innovative Fitness Wearables Integration
haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...
July 30, 2020
Endurance Sportswire Executive Interview Series – Dave Scott, 6x IRONMAN World Champion and premier triathlon coach for 45 years
Forty Years in the making, Dave “The Man” Scott, writes that perhaps the Professional Triathletes Organisation arrived for times like these. The Professional Triathletes Organisation was launched almost three years ago in an attempt to forge a better future for the world’s leading multisport athletes, a vehicle to help them...
July 30, 2020
Addaday Strengthens Executive Team with Addition of Industry Veterans
SANTA MONICA, Calif., Jul. 30, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of Specialty Run. In addition, Hugh Williams, previously Chief Marketing Officer, will take the reins of the...
July 30, 2020
Soft As A Grape Adds Style And Comfort To Face Masks With New Threadless Sequin Designs
CAPE COD, MA (July 30, 2020)— Soft As A Grape, a leading beach lifestyle clothing brand, is introducing threadless sequin-embellished face masks. As the world adopts face masks into its daily uniform, Soft As A Grape steps in to help bridge the gap between style and safety. The Cape Cod-...
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 29, 2020
Elite Launches the Direto XR
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor trainers: the DIRETO XR. A natural evolution of the best-selling Direto and Direto X, the DIRETO XR promises to be the ideal home trainer to complete a cyclist's setup with a ready-for-use, accurate and powerful tool...
July 29, 2020
Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles
Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin® smartwatch or Apple Watch. Available immediately, the update gives...
July 29, 2020
BOCO Gear Releases X Performance Face Mask Collection for Athletes
Boulder, CO - July 29, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, releases BOCO X Performance Mask, an updated, lighter version of the original BOCO Face Mask specifically designed to fit the needs of athletes. Constructed of two layers of durable knit performance fabric, the...
July 29, 2020
iKOR Labs Adds Daily CBD Capsule to its Offering
July 29, 2020. Boulder, CO – iKOR Labs, the Boulder-based producer of industry-leading hemp oil/CBD (cannabidiol) products, announces the addition of the iKOR Daily Capsule to it’s growing line. Providing the same benefits as the Daily Extract, the iKOR Daily Capsule is a clean, natural source of recovery-enhancing hemp extract....
July 28, 2020
USABA Names Molly Quinn as New Chief Executive Officer
COLORADO SPRINGS (July 28, 2020) –The United States Association of Blind Athletes (USABA) is pleased to announce the addition of Molly Quinn as the association’s new Chief Executive Officer. Quinn comes to USABA with over 20 years of progressive experience in sales, sports marketing, and philanthropy. Prodigy Search, a national executive...
July 28, 2020
RunSignup | GiveSignup Announces One-Day Fall Cram Session to Prepare Races for an Unprecedented Season
Moorestown, NJ – RunSignup | GiveSignup is hosting a Fall Cram Session on August 25, 2020 for race directors, timers, and nonprofits. The one-day, online educational session for race has a simple goal: reviewing as much information as possible to help the industry plan for a successful fall season amidst...
July 28, 2020
Tonal Announces Two Strength Training for Triathletes Programs with Guest Coach and Six-time Ironman Triathlon World Champion Mark Allen
SAN FRANCISCO -- Tonal, the world’s most intelligent home gym and personal trainer, today announced it will be launching two new strength training programs geared at all levels of triathletes in partnership with Mark Allen, six-time Ironman Triathlon World Champion. This is the first sport as part of a broader...
July 28, 2020
TrainingPeaks Announces Keynote Speakers for 2020 Endurance Coaching Summit
Boulder, Colo., July 28th, 2020 — TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced keynote speakers and a growing list of presenters for the 2020 Endurance Coaching Summit (ECS), hosted virtually for free November 17th-19th. This year’s summit spotlights Keynote...
July 28, 2020
A new era of virtual event technology has emerged with haku’s Virtual Suite of Products
To meet the rising demand for virtual event experiences, the leading event technology partner, haku, has created a Virtual Suite of Products that encompasses innovative solutions being used to power the most successful virtual events in the industry. haku’s Virtual Suite of Products separates itself from other event platforms by...
July 25, 2020
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona - (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl. Gritty2gether is connecting women with endurance sport interests like triathlon, cycling, and running to connect,...
July 24, 2020
Laura Siddall (GBR) and Ronnie Schildknecht (CHE) Earn Victories in The HOKA ONE ONE IRONMAN VR16 Pro Challenge
TAMPA, Fla. (July 24, 2020) – Laura Siddall from Great Britain and Ronnie Schildknecht from Switzerland earned victories during the 16th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge in the professional women’s and men’s races, respectively. Friday’s race positioned six professional athletes, three women and three men,...
July 24, 2020
RunSignup Announces Corral Management for Social Distancing
July 24, 2020 – Moorestown, NJ – RunSignup announces its advanced corral time management system to support the social distancing needs of on-site running and cycling events. The latest release of RunSignup’s corral management system supports events who are adjusting their approach to meet the regulatory and industry demands for...
July 24, 2020
MOXiLIFE® Launching the First “Gut Healthy” Electrolyte drink
Scottsdale, Arizona - (July 24, 2020) – MOXiLIFE Nutrition™ is launching August 1st the first gut healthy electrolyte drink mix, as MOXiLyte™ Concentrate Electrolyte drink mix. The scientific community is building the bridge as to how a healthy gut can not only elevate your immune system and cognitive function, but also...
July 23, 2020
USA Triathlon Joins Fellow U.S. Olympic & Paralympic Governing Bodies to Launch “Giving Games”
COLORADO SPRINGS, Colo.— USA Triathlon today teamed up with several U.S. Olympic and Paralympic National Governing Bodies (NGBs) to announce the launch of Giving Games, an effort to support and sustain U.S. sports organizations and their athletes on their journey to the postponed Tokyo Olympic and Paralympic Games in 2021....
July 23, 2020
New Roll Massif Challenge Offers a 90-Day Cycling Challenge with Short- and Long-Course Routes, Weekly Prizes, and Grand Prizes
Boulder, Colorado, USA — July 23, 2020 —Roll Massif, producer of 8 iconic Colorado cycling events including Elephant Rock, Copper Triangle, and Tour of the Moon, announces the Roll Massif Challenge, a new virtual cycling event series designed to offer a fun and engaging way to ride more this fall....
July 21, 2020
Electrolit Beverage Brand Expands Product Line to Include Three Fruit Flavors
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers coast to coast. Hibiscus, Fruit Punch and Berry Bliss will join Electrolit’s existing product line to...
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Editor's Picks
January 7, 2021
Ironman Organizers Get Win In COVID-19 Cancelation Suit
January 6, 2021
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