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May 20, 2020
4iiii Innovations Inc. announces Cervélo Co-Founder, Phil White, as Acting President
Cochrane, AB Canada, May 20, 2020 1300H GMT 4iiii Innovations Inc. welcomes Phil White as its Acting President to fortify the company’s growth trajectory as an innovation leader in sports electronics and sensor technology. White was the co-founder of Cervélo Cycles, a global brand well known for innovation that grew...
May 20, 2020
KINeSYS Sunscreen Brand Ambassador Program
20th May 2020 - After launching their Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has once again instigated their successful Ambassador Program for 2020. With an overwhelming response in applications the 2020 KINeSYS Champions Program includes just over 60 Ambassadors – an...
May 20, 2020
How the heck do you do a Virtual Triathlon?!
Vancouver, WA The racing world has become accustomed to cancelled running races transitioning to virtual events. Why Racing Events, headquartered in the Northwest, has already had to produce three virtual events in their 2020 season. As the impact of COVID-19 has extended into the summer months, they recently learned that...
May 20, 2020
BikeFlights.com and Quality Bicycle Products Launch New Program for Bike Shops
PORTLAND, OR (May 20, 2020) - BikeFlights.com has teamed up with Quality Bicycle Products to launch a new program exclusively for QBP’s bike shop retailers. Effective immediately, the Top Shop program is open to QBP-affiliated shops that ship bikes, wheels and gear via BikeFlights.com. “We’re pleased to roll out our...
May 19, 2020
The Athlete’s Gut Is a Problem-Solving Guide to the Gut for Athletes
Boulder, CO, USA — May 19, 2020 — The Athlete’s Gut by Dr. Patrick Wilson is an informative guide for endurance athletes to explore the digestive system and troubleshoot gut-related issues. Combining the latest research on exercise and the gut with humorous descriptions and relatable stories, Dr. Wilson makes the often-complicated...
May 19, 2020
UltrAspire Welcomes Camille Herron to the 2020 Elite Athlete Team
Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has set multiple best times on multiple distances throughout her career. Camille is a three-time Olympic...
May 18, 2020
USA Triathlon Partners with Talkspace to Offer Online Mental Health Therapy for U.S. National Team Athletes
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Talkspace, the nation’s leading online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is 100 percent online and mobile, making its services accessible at home during the COVID-19 pandemic and...
May 18, 2020
Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series
SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...
May 17, 2020
Nikki Bartlett (GBR) And Ben Kanute (USA) Put in Top Performances During Mixed Pursuit Format of IRONMAN VR7 Pro Challenge Weekend
TAMPA, Fla. (May 17, 2020) – The seventh edition of the IRONMAN® VR™ Pro Challenge saw eight leading professional triathletes battle it out over the course of two days. For the first time the IRONMAN VR Pro Challenged featured two professional women and two professional men racing on the same...
May 15, 2020
Together, XTERRA Community brings Connect Series to Life
Minneapolis, MN (May 15, 2020) - XTERRA Global has joined forces with its own community – “The Tribe” – to create XTERRA Connect. The initiative delivers daily content to XTERRA’s social media and digital platforms that inspires community support and perpetuates the “Live More” spirit the brand has fostered throughout...
May 15, 2020
RunSignup Announces RaceJoy Anywhere for Virtual Events
May 15, 2020 –Moorestown, NJ – RunSignup announces RaceJoy Anywhere now available in the industry’s leading race day mobile app, RaceJoy. Virtual event organizers can now offer RaceJoy for both location independent and defined course route race experiences for participants of running, walking, cycling, and water events. RaceJoy delivers an official...
May 15, 2020
2020 CapTex Tri Invites All to Participate in Free Virtual Triathlon
AUSTIN, TX, May 15, 2020 -- CapTex Tri presented by Life Time is going virtual for 2020 and athletes everywhere can participate for free. This year, the virtual-only options will replace the canceled event, scheduled for Memorial Day. With the free virtual option, participants can register for the Sprint or...
May 14, 2020
IRONMAN Announces 2020 IRONMAN World Championship and IRONMAN 70.3 World Championship Have Been Postponed Due to Impact of Covid-19 Pandemic
TAMPA, Fla. (May 14, 2020) – IRONMAN today announced in conjunction with host city partners and authorities in Hawai`i, United States and Taupō, New Zealand, that due to the impact of the COVID-19 global pandemic, the 2020 editions of the IRONMAN® World Championship and IRONMAN® 70.3® World Championship cannot take...
May 14, 2020
Santa Barbara’s Surf’s Up Bath Co. Launches Hand Sanitizer Product; Donates 10 Percent of Inventory to COVID-19 Relief
Santa Barbara, Calif. (May, 14 2020) - Surf's Up Bath Co. and The Little Bath Co. – the pure, gentle, and eco-friendly personal care and bath brands – announced today the launch of their new FDA compliant, alcohol-based hand sanitizer to be available online and in stores beginning today. In conjunction with...
May 14, 2020
Grant Application Window Now Open for USA Triathlon Foundation COVID-19 Relief Fund
COLORADO SPRINGS, Colo.— The USA Triathlon Foundation is now accepting applications for the COVID-19 Relief Fund, which will provide financial support to members of the multisport community who have been adversely affected by the COVID-19 pandemic. Individuals and organizations may apply for funding starting today, May 14, through May 31....
May 14, 2020
Sports Technology Company FORM Announces Launch of Open Water Features
Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the summer of 2020. In addition to the standard performance metrics offered through the FORM goggles...
May 13, 2020
100%® is #100PercentTogether with the Outdoor Industry
SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of online sales proceeds throughout the month of May to the Outdoor Foundation, the giving arm...
May 13, 2020
Organizing a Virtual Event? You need maps.
With more and more events being cancelled due to the COVID-19 pandemic, more and more event directors are attempting to replace them with virtual events. From 5ks to running across states and cycling around lakes, most of these events look the same with static online leaderboards and some social media...
May 12, 2020
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast,...
May 12, 2020
AthleteIQ Has a Plan to Save Athletic Businesses
San Francisco, CA, May 12, 2020 – Today, AthleteIQ by Unboxed is announcing it will be covering the cost for businesses that use their virtual athlete loyalty programs through the end of the year in response to the COVID-19 pandemic. The global COVID-19 pandemic has resulted in massive disruptions across...
May 12, 2020
Add a Spring Back to Your Step with the April-May Edition RunnerBox and RiderBox
On April 1st, The RunnerBox and The RiderBox debuted their April-May ‘Spring Edition’ box and there’s no better time than now to order yours. You don’t need to leave your house, heck, you probably don’t even need to leave your chair. RB’s team of athletes have curated a selection of...
May 11, 2020
USA Triathlon Announces Multisport Award Winners Presented by Wahoo Fitness
COLORADO SPRINGS, Colo. — USA Triathlon today announced the eight winners of the Multisport Awards Presented by Wahoo Fitness, which recognize USA Triathlon members who fueled the multisport lifestyle during the 2019 season: Doug Clark Sportsmanship Award: Susan Haag (Jacksonville, Fla.) This award is presented annually in honor of Doug...
May 10, 2020
New Zealand’s Teresa Adam And Mike Phillips Secure Bragging Rights as Oceania’s Best During the IRONMAN VR6 Pro Challenge Weekend
TAMPA, Fla. (May 10, 2020) – The sixth edition of the IRONMAN® VR™ Pro Challenge saw some of Australia and New Zealand’s leading professional triathletes go head-to-head-to-head-to-head for trans-Tasman glory with Kiwi’s Teresa Adam and Mike Phillips taking the top honors in the women’s and men’s race, respectively. In total,...
May 8, 2020
Top Triathlete Dr Hannah Wells Embraces Wearable Recovery with Myovolt
Since turning professional last year, Hannah Wells has taken the world of triathlon by storm, with four IRONMAN 70.3 wins to her name, as well as a stunning win in the ASB Auckland marathon. With the 2020 competitive season curtailed by the COVID-19 lockdown, and much of her training moving...
May 7, 2020
USA Triathlon Launches Safe Return to Multisport Initiative
COLORADO SPRINGS, Colo.— USA Triathlon today announced its Safe Return to Multisport initiative, a comprehensive and multi-pronged approach that will outline racing and training guidelines and recommendations for the multisport community to manage the effects of the COVID-19 pandemic. The first two documents in the series, “USA Triathlon Safe Return...
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