Triathlon

August 25, 2020

USA Triathlon Chief of Staff Victoria Brumfield Named Among 2020 SportsBusiness Journal “Game Changers: Women in Sports Business”

COLORADO SPRINGS, Colo.— USA Triathlon Chief of Staff Victoria Brumfield has been named as a member of the Class of 2020 “Game Changers: Women in Sports Business” by SportsBusiness Journal. The program, now in its 10th year, annually recognizes 50 women in senior leadership roles who are transforming the sports...

August 25, 2020

Aqua Sphere Welcomes Three-Time World Champion Triathlete Mirinda Carfrae to the Team

VISTA, Calif. August 25, 2020 — Aqua Sphere, the premier swimming and triathlon equipment brand, today announced World Champion triathlete Mirinda “Rinny” Carfrae is joining the team as a global brand ambassador. As part of the Aqua Sphere team of athletes, Carfrae will train and compete utilizing the industry-leading Aqua...

August 25, 2020

RunSignup Announces Virtual Race Audio Experience with RaceJoy

August 25, 2020 – Moorestown, NJ – RunSignup announces RaceJoy’s dynamic audio race experience –  now available real-time for virtual and on-site race events.  With more than a million downloads, RaceJoy is the industry’s leading interactive race day mobile app offering live GPS participant tracking, spectator remote cheer sending, continual...

August 21, 2020

Alissa Doehla (USA) and Nicholas Chase (USA) Earn Victories in 20th Edition of the HOKA ONE ONE IRONMAN VR Pro Challenge

- Nearly 4,000 athletes from 92 nations registered to compete in a three-division format for IRONMAN VR20  - More than 115,000 people from around the globe have now joined IRONMAN Virtual Club platform  TAMPA, Fla. (August 21, 2020) – Alissa Doehla from Fort Wayne, Ind. and Nicholas Chase from St....

August 21, 2020

Professional Triathletes Organisation Announces Doubling The Challenge Davos Prize Purse

LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will be contributing 21,000 Euros to the prize purse at CHALLENGE DAVOS, more than doubling the prize money at the event. Charles Adamo, Executive Chairman of the PTO, commented, “With the pandemic wreaking havoc on the 2020 racing season, the PTO...

August 20, 2020

XTERRA Jade Mountain VR Duathlons debut August 27-31

The XTERRA Jade Mountain VR Duathlons, to be held over five days from August 27-31, are the first of eight virtual races to engage the XTERRA family and showcase the global nature of the sport with events themed around XTERRA’s regional championship venues. The event is inspired by the island...

August 20, 2020

IRONMAN Foundation Awards Third Round of IRONAID COVID-19 Support Fund Grants and Launches September Virtual Challenge

TAMPA, Fla. (August 20, 2020) – The IRONMAN Foundation® has announced its third distribution of IRONAIDTM COVID-19 Support Fund grants to be awarded to 40 charitable organizations and COVID-19 response programs. To date, over $300,000 in funds have been distributed to 120 health-related charitable organizations through the IRONMAN Foundation’s IRONAID COVID-19 Support...

August 20, 2020

Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO

SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...

August 20, 2020

United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand

FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...

August 20, 2020

Virtual BASF TCRN race series on ROUVY finishes in Viernheim on Aug 23rd with Emma Pallantt, Laura Jansen, and Max Saserath

Anyone who wanted to measure their strength against the reigning world champion Anne Haug or the winners of the BASF Triathlon Cup Rhein-Neckar - such as Florian Angert - could already do so at the first three virtual TCRN races in 2020. Although the traditional events "on site" had to...

August 20, 2020

Performance Running Brand ‘On’ Releases Third Generation Cloudflyer

ZURICH, Switzerland, August 20, 2020 – Swiss performance running brand ‘On’ today unveils the all-new Cloudflyer; one of the world’s lightest, fully-cushioned support shoes. Now fortified with Helion Superfoam™, a wider base and upgraded mesh, the third of the Cloudflyer series couples On’s proprietary technology with premium comfort in six...

August 19, 2020

KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars

LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...

August 19, 2020

Soul Focus Sports and Hustle Clean Announce Strategic Partnership

San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...

August 18, 2020

Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device

SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...

August 18, 2020

KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series.

Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...

August 17, 2020

BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor

LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...

August 17, 2020

Lenny Ramsey (NLD) and Łukasz Wójt (DEU) Earn Victories in The HOKA ONE ONE IRONMAN VR19 Pro Challenge

TAMPA, Fla. (Aug. 15, 2020) – Lenny Ramsey of the Netherlands and Łukasz Wójt representing Germany took titles in the professional women’s and men’s races, respectively during the 19th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend of racing saw all eight athletes make their IRONMAN...

August 17, 2020

Bikerumor offering Sea Otter PLAY virtual booth design assistance

Bikerumor has partnered with Sea Otter Classic to offer exhibitors their creative, production and copywriting services for brands needing help getting their digital booth design completed. “With the Sea Otter Classic moving to a fully virtual expo in 2020, many brands are scrambling to convert their usual booth setup to...

August 13, 2020

Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology

SANTA MONICA, Calif., Aug. 13, 2020 – Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is...

August 13, 2020

Virtual Participants Raise More Than $200,000 to Support People with Parkinson’s

Louisville, Colo. — Like so many people in 2020, we’re missing seeing all of our friends and supporters at summer cycling events like Ride the Rockies as well as at more everyday interactions like yoga classes, running groups, boxing classes, or walking around the block. For people with Parkinson’s and...

August 12, 2020

ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!

ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage.  In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...

August 12, 2020

USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign

COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...

August 12, 2020

ReSport launches The Novel CoronaTri

Realtime Experience Sport (ReSport) announces the launch of the first authentic virtual triathlon in the form of The Novel CoronaTri. Built on the foundation of successful partnerships with organizations like DMSE Sports, USRowing, Adventure Cycling, Event Southwest, and British Rowing, the triathlon fuses all the hallmark elements that tens of...

August 11, 2020

Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright

CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...

August 10, 2020

Protekt Products Partners with PEAR Sports to Develop Health and Wellness App

SAN DIEGO, Calif. (August 10, 2020) – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt...