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May 16, 2017
New Boat to be Provided by The IRONMAN Foundation and Tennessee River Gorge Trust
TAMPA, Fla. (May 15, 2017) – The IRONMAN Foundation® will partner with the Tennessee River Gorge Trust to provide a new boat supporting the Trust’s ongoing mission to protect and provide open space, clean air and clean water to the 27,000-acre Gorge. In addition, The IRONMAN Foundation will distribute $35,500...
May 10, 2017
Picky Bars to Feed The Dream of Triathlon World Championship Qualifying Athletes
BEND, Oregon. (May 10, 2017) – In the spirit of supporting athletes and giving back to the sport, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has launched the Feed the Dream Project for 2017, this year geared specifically towards triathletes. In...
May 9, 2017
The IRONMAN Foundation to Support Lake Sonoma Flood Recovery
TAMPA, Fla. (May 9, 2017) – The IRONMAN Foundation® will partner with the U.S. Army Corps of Engineers and Friends of Lake Sonoma for a service project to restore trails and campsites damaged by Northern California’s severe flooding earlier this year. In addition, The IRONMAN Foundation will distribute $25,000 in...
May 8, 2017
Mike Reilly, Mirinda Carfrae, Timothy O’Donnell Lead 2017 IRONMAN Foundation Ambassador Team
TAMPA, Fla. (May 8, 2017) – The IRONMAN Foundation® today announced that the 2017 IMF Ambassador Team comprising 19 age-group triathletes from around the United States will be led by Team Captain and “Voice of IRONMAN” Mike Reilly as well as by pro triathletes Mirinda Carfrae, a three-time IRONMAN World...
May 1, 2017
St. George to Receive New Search and Rescue Equipment with Help from The IRONMAN Foundation
TAMPA, Fla. (May 1, 2017) – The IRONMAN Foundation® will award a $6,000 Community Grant to Washington County Sheriff Search and Rescue to purchase new dive and water rescue equipment that will increase water safety for their volunteer responders and thousands of residents in the local community. Including that grant,...
April 18, 2017
Picky Bars Announces Partnership With Paula Radcliffe
BEND, Oregon. (April 18, 2017) – Thanks to a new partnership, Picky Bars will extend its mission of “Fueling Great Experiences” to the other side of the Atlantic. The Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is pleased to announce their UK arrival...
April 14, 2017
The IRONMAN Foundation to Restore Home for Local Senior with Rebuilding Together Houston
TAMPA, Fla. – The IRONMAN Foundation® will award a $10,000 Community Grant to Rebuilding Together Houston to restore the home of a local disabled senior known as Ms. Angela and provide athletes the opportunity to volunteer for a service project on April 19. Together they will band together to complete...
April 12, 2017
We’ve Got Your Back(pack): The IRONMAN Foundation to Support At-Risk Youth Through New Program
TAMPA, Fla. (April 12, 2017) – The IRONMAN Foundation® has launched the “We’ve Got Your Back(pack) initiative to support local at-risk youth in six IRONMAN® and IRONMAN® 70.3® race communities in 2017. The IRONMAN Foundation will assemble backpacks filled with healthy snacks, a personal note from an IRONMAN athlete, and...
April 7, 2017
The IRONMAN Foundation to Help Rebuild Schools in Flood-Ravaged Peru
TAMPA, Fla. (April 7, 2017) – The IRONMAN Foundation® and IRONMAN® 70.3® Peru are partnering with All Hands Volunteers and Banco de Crédito del Perú to raise critical funds in response to the catastrophic and ongoing flooding in Peru. This season, more than ten times the usual rainfall in Peru...
March 29, 2017
The IRONMAN Foundation Kicks Off 2017 Season in Oceanside with Junior Seau Adaptive Surf Clinic Presented by Challenged Athletes Foundation
TAMPA, Fla. – The IRONMAN Foundation® will engage in their first charitable givebacks for the 2017 season with an adaptive surf clinic for youth as part of the Junior Seau Foundation Adaptive Youth Surf Program presented by Challenged Athletes Foundation, taking place on Sunday, April 2, 2017. This will be...
March 10, 2017
Picky Bars Announces Lifepoints Adventure Grants
BEND, Oregon. (March 13, 2017) – Staying true to its mission to “Fuel Great Experiences,” Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—has opened a second round of Lifepoints Adventure Grants to help get people’s ultimate adventures up and running. Inspired by...
March 7, 2017
Mascot Sports Hires Industry Sales Pro Kelly Trimble
Mascot Sports announces the hiring of Kelly Trimble, Vice President of Business Development. Based in San Diego, Trimble will oversee all sales for Mascot Sports including sponsorship for portfolio clients and Mascot Social, a custom social advertising platform currently in private beta. Trimble joins the company after a 20-year portfolio of success-driving strategic...
February 23, 2017
Veteran Endurance Sports Executive Ryan Dawkins Launches Mascot Sports
February 23, 2017 (SAN FRANCISCO) – Veteran endurance sports executive Ryan Dawkins today announced the launch of Mascot Sports, a San Francisco-based sponsorship and experiential marketing company focused on bringing together athletes, brands, and live events. Representing top-tier clients in the areas of sponsorship consulting, marketing, digital media, and athlete integration, Mascot’s...
February 6, 2017
Picky Bars Launches New Chai-Inspired Flavor With Maple, Spice & All Things Nice.
Using the Bend-hosted USATF Cross Country Nationals as a backdrop over the weekend, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce— debuted the newest addition to its real food family, a chai-inspired flavor called Chai And Catch Me. Using a blend of...
January 26, 2017
Skip the Saddle Bag: New XLAB Store-All Duo Pod Opens Up Into Two Compartments
XLAB’s popular collection of bicycle cage storage pods welcomes its newest addition – the dual chambered Duo Pod. With a quick twist, the store-all Duo Pod opens up two waterproof compartments each ideally sized for keeping both large and small items neatly organized. Skip the saddle bag and jersey pocket baggies! Sort items...
January 5, 2017
Elyse Kopecky Brings New Fuel To Picky Bars
Picky Bars, the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—announce today a collaboration with Elyse Kopecky to lead new product development. Kopecky, an avid trail runner herself, brings a wealth of experience as a graduate of the Natural Gourmet Institute, and as New...
November 18, 2016
The Award-Winning, Best-Selling XLAB Torpedo Kompact – Now in Carbon!
Hot on the heels of the top-selling Torpedo Kompact 100, XLAB, the first company to introduce horizontal between-the-aerobar hydration mounts, is now shipping the upgraded Torpedo Kompact 500. The Torpedo Kompact 500 ups the ante on the award-winning Kompact design, debuting a new carbon cage and carbon mount. The new system...
November 15, 2016
Picky Bars to Offer Exclusive Deals Around Black Friday
Instead of waiting until the last minute to shop for holiday gifts, Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—is making gift giving easier for everyone on your list. The real food company will be holding the Picky Bars Big Freaking Sale...
November 11, 2016
No Excuses For Sacrificing Aerodynamics for the Beginner Triathlete
The perfect aerobar hydration system for the beginner triathlete is here. XLAB debuts an ideal hybrid between ease of use and industry leading aerodynamics into the all-new Torpedo System 50+. The Torpedo System 50+ leverages the proven aerodynamics of the iconic Torpedo Bottle into an easy-to-use, beginner-friendly package. The competitive $54.95 US...
November 9, 2016
32nd Annual Catalina Island Triathlon Attracts Hundreds to Catalina Island
On Saturday, November 5th the Catalina Island Chamber of Commerce and Visitor’s Bureau partnered with Renegade Race Series to produce the 32nd annual Catalina Island Triathlon, Duathlon, & 5k Run/Walk. The event hosted over 550 athletes from 18 different states and three countries in ages ranging from 9 to 88 years old. Packet...
October 13, 2016
XLAB Crushes Kona Count for 4th Consecutive Year!
XLAB is proud to announce that they have once again clinched the title of #1 most-used bike hydration brand at this year’s World Championship in Kona! This top title makes XLAB the leading hydration brand on the Pier for 4 years in-a-row at the annual Lavamagazine.com Bike Count. Between frame, front...
October 12, 2016
XLAB Champion Daniela Ryf Crushes Kona Course for Second Big Island World Title!
Congratulations XLAB Champion Daniela Ryf, now 2X Kona World Champion! Ryf fought off a star-studded field by nearly 24 minutes to take the win in 8:46:46, cementing a new course record along the way. She also took home the fastest bike split of the day, clocking a 4:52:26 on the...
September 22, 2016
XLAB Celebrates Interbike ‘Triathlon Innovation of the Year’ Nomination for the Torpedo Versa
XLAB is proud to announce the new Torpedo Versa aerobar hydration system has been nominated for Interbike’s coveted ‘Triathlon Innovation of the Year’ award! This is a coveted award celebrating the year’s best products in the sport, voted on by a board of some of the sport’s most influential leaders....
September 19, 2016
Picky Bars to Unveil New Flavor and Surprises at Interbike 2016
Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—will be sampling its newest, yet-to-be-named flavor at Interbike in booth #19027 September 21-23, 2016, in Las Vegas. Thomas will be on site and all over Las Vegas to assist the Bend, Ore.-based energy bar...
September 8, 2016
Professional Triathlete Jesse Thomas Launches $10,000 First Year Pro Scholarship Fund for 2017
Fresh off the launch of his ultimate performance aviator, the Phantom from ROKA Sports, inc., professional triathlete and Picky Bars co-founder Jesse Thomas is reflecting on all the support he’s received when he first started his professional triathlon career six years ago and is giving back. Along with his wife, professional runner and...
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