Triathlon

August 17, 2020

Lenny Ramsey (NLD) and Łukasz Wójt (DEU) Earn Victories in The HOKA ONE ONE IRONMAN VR19 Pro Challenge

TAMPA, Fla. (Aug. 15, 2020) – Lenny Ramsey of the Netherlands and Łukasz Wójt representing Germany took titles in the professional women’s and men’s races, respectively during the 19th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend of racing saw all eight athletes make their IRONMAN...

August 17, 2020

Bikerumor offering Sea Otter PLAY virtual booth design assistance

Bikerumor has partnered with Sea Otter Classic to offer exhibitors their creative, production and copywriting services for brands needing help getting their digital booth design completed. “With the Sea Otter Classic moving to a fully virtual expo in 2020, many brands are scrambling to convert their usual booth setup to...

August 13, 2020

Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology

SANTA MONICA, Calif., Aug. 13, 2020 – Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is...

August 13, 2020

Virtual Participants Raise More Than $200,000 to Support People with Parkinson’s

Louisville, Colo. — Like so many people in 2020, we’re missing seeing all of our friends and supporters at summer cycling events like Ride the Rockies as well as at more everyday interactions like yoga classes, running groups, boxing classes, or walking around the block. For people with Parkinson’s and...

August 12, 2020

ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!

ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage.  In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...

August 12, 2020

USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign

COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...

August 12, 2020

ReSport launches The Novel CoronaTri

Realtime Experience Sport (ReSport) announces the launch of the first authentic virtual triathlon in the form of The Novel CoronaTri. Built on the foundation of successful partnerships with organizations like DMSE Sports, USRowing, Adventure Cycling, Event Southwest, and British Rowing, the triathlon fuses all the hallmark elements that tens of...

August 11, 2020

Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright

CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...

August 10, 2020

Protekt Products Partners with PEAR Sports to Develop Health and Wellness App

SAN DIEGO, Calif. (August 10, 2020) – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt...

August 8, 2020

Flame Bearers Highlights Stories of Female Olympians and Paralympians

BOSTON, MA - August 8, 2020 - Flame Bearers, a podcast profiling female Olympic and Paralympic athletes from around the world, is now available for download. The launch occurs on what would have been the final day of competition for the 2020 Tokyo Games, the first Olympic Games to be...

August 8, 2020

Katrina Matthews (GBR) and Denis Chevrot (FRA) Take Titles in The HOKA ONE ONE IRONMAN VR18 Pro Challenge

TAMPA, Fla. (Aug. 8, 2020) – Katrina Matthews of Great Britain and Denis Chevrot of France took titles in the professional women’s and men’s races, respectively during the 18th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from around the world...

August 6, 2020

Super League Triathlon signs broadcaster deals in 135 territories for its hybrid SLT Arena Games format

The debut event of Super League Triathlon’s SLT Arena Games has secured significant global broadcast contracts. The year’s first major professional triathlon race is a groundbreaking mix of in real life and virtual racing with the sport’s biggest stars taking part in Rotterdam on August 23. The interest from broadcasters...

August 6, 2020

Panaracer launches new B2C website and welcomes everyone with 20% — for a limited time only

HAYWARD, CA (August 6, 2020) — Panaracer is pleased to announce the launch of its new, more comprehensive website for the North American market. First launched in 2017, the Panaracer USA website has been a go-to resource for cyclists of all disciplines to learn more about the Panaracer brand and...

August 5, 2020

2022 IRONMAN 70.3 World Championship Coming To Taupō, New Zealand

TAMPA, Fla. / TAUPŌ, New Zealand (Aug. 5, 2020) – IRONMAN announced that Taupō, New Zealand has secured the right to host the 2022 IRONMAN®70.3® World Championship, a two-day event that will take place on December 10-11, 2022. Taupō was originally set to host the 2020 edition of the IRONMAN 70.3...

August 4, 2020

Elite Paratriathlete Melissa Stockwell Releases “The Power of Choice: My Journey from Wounded Warrior to World Champion”

COLORADO SPRINGS, Colo. — U.S. Army Veteran and Paralympic triathlete Melissa Stockwell, along with Post Hill Press, today announced that Stockwell’s memoir “The Power of Choice: My Journey from Wounded Warrior to World Champion” is now available for purchase. The debut book follows Stockwell’s path from tragedy to triumph and...

August 4, 2020

iFit Launches Live Outdoor Workouts and Real-Time Chat Between Members and Trainers

LOGAN, Utah — iFit, the leading interactive, connected fitness technology, offers Live Outdoor Workouts on iFit-enabled treadmills and ellipticals, such as NordicTrack and ProForm, as well as on the iFit app for tablets. The workouts are streamed live from magnificent outdoor locations, including beautiful cactus parks in Scottsdale, Arizona, as...

August 3, 2020

GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life

Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the body during The Time Between— for lives in motion who still want to eat purposefully...

August 3, 2020

Herbalife Nutrition Cancels 2020 Herbalife24 Triathlon, 5k and Bike Tour Event

LOS ANGELES (August 3, 2020) - Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it is canceling the 2020 Herbalife24 Triathlon Los Angeles, 5k and Bike Tour which had been scheduled for October 25, 2020. Herbalife Nutrition plans to hold a 2021 event on May 16, 2021. “We...

August 1, 2020

Danielle Dingman (USA) and Debuting Professional Matt Mcwilliams (USA) Take Titles in The HOKA ONE ONE IRONMAN VR17 Pro Challenge

TAMPA, Fla. (Aug. 1, 2020) – Danielle Dingman of Boise, Idaho and Matt McWilliams of Boulder, Colo. completed an American sweep in the professional women’s and men’s races, respectively during the 17th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from...

July 31, 2020

haku Rolls Out Innovative Fitness Wearables Integration

haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...

July 30, 2020

Endurance Sportswire Executive Interview Series – Dave Scott, 6x IRONMAN World Champion and premier triathlon coach for 45 years

Forty Years in the making, Dave “The Man” Scott, writes that perhaps the Professional Triathletes Organisation arrived for times like these. The Professional Triathletes Organisation was launched almost three years ago in an attempt to forge a better future for the world’s leading multisport athletes, a vehicle to help them...

July 30, 2020

Addaday Strengthens Executive Team with Addition of Industry Veterans

SANTA MONICA, Calif., Jul. 30, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of Specialty Run. In addition, Hugh Williams, previously Chief Marketing Officer, will take the reins of the...

July 30, 2020

Soft As A Grape Adds Style And Comfort To Face Masks With New Threadless Sequin Designs

CAPE COD, MA (July 30, 2020)— Soft As A Grape, a leading beach lifestyle clothing brand, is introducing threadless sequin-embellished face masks. As the world adopts face masks into its daily uniform, Soft As A Grape steps in to help bridge the gap between style and safety. The Cape Cod-...

July 29, 2020

iFit Connected Fitness Now Streaming Jordan Walking Tour Series

LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...

July 29, 2020

Elite Launches the Direto XR

FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor trainers: the DIRETO XR. A natural evolution of the best-selling Direto and Direto X, the DIRETO XR promises to be the ideal home trainer to complete a cyclist's setup with a ready-for-use, accurate and powerful tool...