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Triathlon
March 10, 2020
MOTUS Off-Road and BASE Performance Ink Partnership
BOULDER, CO March 10, 2020 – MOTUS Off-Road, one of the largest off-road production companies in the United States, names BASE Performance as the Official Energy Gel, Bar and Hydration of the 2020 MOTUS Off-Road series, starting in Myrtle Beach, SC on April 19. BASE will support participants at all...
March 10, 2020
Session in a Bottle
‘Session In A Bottle’ - The first of our Intelligent Training Aid products. Yes, we know hydration while poolside is important, and you should always have a session with you when swimming un-coached. Now you can have both without the usual soggy mess on poolside. Your warmup and subset read...
March 10, 2020
Warm Up to Winter Training with the February-March Edition RunnerBox and RiderBox
On February 1st, The RunnerBox and The RiderBox debuted their February-March, ‘Almost Spring’ box. Shipping out every other month, this athlete-run subscription company has selected products that will motivate subscribers to push through winter days while getting them prepared for the upcoming spring race season. Andrew Giniat, professional cyclist and...
March 10, 2020
Rock This Town, the Charitable Program for the Rock ‘n’ Roll Marathon Series, Launches Nashville Tornado Relief Effort
NASHVILLE, Tenn. / TAMPA, Fla. (March 10, 2020) – Rock This Town®, a program of the IRONMAN® Foundation and the charitable program for the Rock ‘n’ Roll Marathon Series® has launched a Humanitarian Relief Effort campaign to raise critical funds in response to the major damage caused by the tornadoes in middle Tennessee....
March 9, 2020
New Holland Announces Partnership with Ragnar Trail Series
Holland, MI, March 9, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, today announced a partnership with Ragnar Trail Series as the race’s Official Beer Partner. Renowned for flavorful and unique craft beer offerings, New Holland will offer runners and attendees high-quality craft beer, and...
March 9, 2020
Challenge Family announces Challenge Family & Friends pro ambassadors
They are some of the best athletes in the world and therefore it is with huge excitement that CHALLENGE FAMILY announces the next CHALLENGE FAMILY & FRIENDS Pro Ambassadors: Radka Kahlefeldt (CZE), Laura Siddall (GBR), Steve McKenna (AUS), Kieran Lindars (GBR) and Pablo Dapena González (SPA). "We are so proud of these athletes as...
March 9, 2020
Tips for Raising More Money for Race Charity Partners
One of the most rewarding parts of race organizing is selecting a charity partner to fundraise for. Your race may have just one charity partner or it may allow participants to fundraise for the charity of their choice. Regardless, you want to make sure that your race raises as the...
March 9, 2020
New Partnership: TriBike Transport and MS Amlin World Triathlon Bermuda 2020 and ITU World Triathlon Grand Final 2021
TriBike Transport (TBT) of Asheville, NC, and WTSBDA, producer of ITU World Triathlon Bermuda and ITU World Triathlon Grand Final, of Bermuda, are pleased to announce TBT is the Official Bike Transport and Bike Rental Partner for both races. This will be the first time triathletes will be able to...
March 6, 2020
Peak Content Summit keeps dates, adds remote attendance options
With so many major outdoor and cycling events being cancelled, Peak Content Summit stands out for holding firm and developing alternative attendance plans. The content marketing strategy conference will remain in Asheville, NC, on March 12-13, 2020. By adding remote screen-sharing presentation options, they’ve eliminated the risk of missing a...
March 5, 2020
2020 TBI Industry Confidence Study
Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has today announced the results of its sixth annual Industry Confidence Study. Via an extensive survey and analysis process, conducted by independent firm MultiSport Research, there are nine main data points that form...
March 5, 2020
BikeFlights.com Increases Support for Customers
PORTLAND, OR (March 5, 2020) - BikeFlights.com is pleased to announce improvements to its customer support, including longer hours and a brand new online Knowledge Base. Both will enable the leading bicycle shipping service to provide even better service to its customers. “Our latest enhancements are just two more ways...
March 5, 2020
Registration Open For 2020 Malibu Triathlon
Malibu, CA – The Malibu Triathlon presented by Bank of America opened registration for the Olympic and Classic distance events today. One of the most prestigious triathlons in the world, race weekend annually welcomes 5,000 athletes to one of the planet’s most beautiful places to swim, bike and run. The...
March 5, 2020
Join Zwift And Machines for Freedom From International Women’s Day
Zwift, the global online training platform, is proud to partner with Machines for Freedom, an LA-based women's cycling clothing brand, to deliver a 3-week ride series to celebrate Women's Month and the female community on Zwift. This women's series will provide 3 weeks of group rides and workouts, starting on...
March 5, 2020
Professional triathlete Taylor Spivey welcomes new partners for 2020
(San Francisco, CA) – Professional triathlete, Taylor Spivey, is delighted to announce several new partnerships for the 2020 season. Spivey is a member of the U.S. National team and she finished the 2019 season ranked fourth overall in the World Triathlon Series (“WTS”) rankings. Her primary 2020 season goals are...
March 5, 2020
Ladder Launches Science-Based Ladder Hydration
March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs...
March 5, 2020
Ride the Divide feature filmmaker to teach legacy content strategy at PCS
Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide, Reveal the Path and Inspired to Ride, will show how brands like Moots, Salsa and...
March 4, 2020
Thousands of Competitors Crossing the Finish Line to Have Their Names Called by the Iconic Voice of IRONMAN® Mike Reilly — Just 76 Days out From the Herbalife24 Triathlon, 5K and Bike Tour on the Streets of Los Angeles
LOS ANGELES-- With 76 days until race day, Herbalife Nutrition today announced Mike Reilly’s return as the finish line announcer of the Herbalife24 Triathlon Los Angeles™ on Sunday, May 17, where his memorable call will personalize and celebrate the finish of thousands of competitors. Reilly, the official "Voice of IRONMAN" worldwide...
March 4, 2020
Professional Triathletes Organisation Advises Wanda Sports That the Value of IRONMAN Business May Be Adversely Affected by Failing to Engage in Discussions
LONDON, ENGLAND-- The Professional Triathletes Organisation today released the following letter sent to the Board of Directors of Wanda Sports Group Company Limited on 3rd March 2020 advising the Board that in its view the value of the Ironman® Business in any possible sale would be adversely affected by its failure...
March 3, 2020
2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons
TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...
March 3, 2020
GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews
Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...
March 3, 2020
NOCCO Kicks Off Global Partnership Journey With Battle Cancer
LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...
March 3, 2020
Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand
LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....
March 3, 2020
The Pro’s Closet Announces Partnership with USA Cycling
(Boulder, CO – March 3, 2020) - USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of USA Cycling, The Pro’s Closet is excited to help shape the future of cycling by...
March 3, 2020
Cadence Sports & Peer-to-Peer Professional Forum Release 2019 Million Dollar Club List of America’s Top Cycling Fundraising Events
Austin, TX – At least 48 cause-related cycling rides raised more than $1 million each in 2019, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club”...
March 3, 2020
Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.
When Jamie Brown was a child, no one quipped he might one day be training for the Olympics — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....
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