Triathlon

August 27, 2020

Skirt Sports, Inc Acquired by ZOOMA Women’s Race Series

ZOOMA Women’s Race Series, known for their stunning race medals and destination races, is proud to announce that Skirt Sports, the originator of the running skirt, is joining the family. Both brands were on the early cusp of the unprecedented growth wave of the women’s running movement and over the...

August 27, 2020

iFit Connected Fitness Now Streaming Family-Friendly Workouts for Back to School

LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming treadmill, stationary bike and elliptical workouts designed to ease the transition into the unique school year ahead. Many iFit Global Workouts are educational and are now supplemented with fun geography activities to motivate children to learn while...

August 27, 2020

Next Phase of The IRONMAN Virtual Club Launches with 2020 IRONMAN VR World Championship Celebration and Five-Week IRONMAN VR Kona Series Build Up

TAMPA, Fla. (August 27, 2020) — Building upon the success of the IRONMAN® Virtual Racing Series and in celebration of the IRONMAN World Championship®, IRONMAN has launched a five-week-long IRONMAN VR Kona Series that will take athletes on a training journey that culminates in a virtual full-distance IRONMAN race, to...

August 27, 2020

Professional Triathletes Organisation Announces Prize Purse for UK Helvellyn Triathlon

LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $15,000 professional prize purse at the Helvellyn Triathlon to be held on 6th September. The Helvellyn Triathlon is one of the sport’s gruelling gems where athletes experience the beauty of England’s Lake District and the joy and...

August 27, 2020

Trifecta Partners with Onegevity Health and Thorne to Offer End-to-End Personalized Nutrition

AUGUST 27, SACRAMENTO – Today, Trifecta, the nation’s largest organic meal delivery service, is announcing its new partnership with Onegevity Health, and Thorne, two  health and technology companies that are disrupting prevention and wellness, to offer end-to-end personalized nutrition solutions. As the leading multi-omic health intelligence platform using research-grade evaluations...

August 27, 2020

Outspoken: Women in Triathlon Summit and Live Feisty Media announce the [un]phased podcast addressing diversity in Triathlon and Endurance Sport 

Denver, Colorado, USA — August 27, 2020 – Live Feisty Media and the producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of a new podcast: [un]phased. A LIVE launch event will be held virtually on Tuesday, September 1st, 2020 at 5pm PST. Sign up for the event...

August 27, 2020

Triathlon Freestyle Simplified Launches on Amazon in Paperback and Kindle Editions

August 27, 2020, Essex Junction, VT – Expert coaches and authors Conrad Goeringer (The Working Triathlete), and Rob Sleamaker (SERIOUS Training for Endurance Athletes) have announced the publication of their new book, Triathlon Freestyle Simplified. The 188-page book is available in both paperback and Kindle versions on Amazon.com. Throughout the...

August 26, 2020

World class field at Challenge Davos: ‘Looking forward to a spectacular race’

In a few days time - August 28th and August 29th - CHALLENGE DAVOS will be held for the fourth time in total. It's considered the first CHALLENGE FAMILY race of the 2020 calendar and thus also the first major triathlon in Switzerland. Despite many corona-related adjustments, many international triathlon stars will not miss...

August 25, 2020

COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date

Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...

August 25, 2020

USA Triathlon Chief of Staff Victoria Brumfield Named Among 2020 SportsBusiness Journal “Game Changers: Women in Sports Business”

COLORADO SPRINGS, Colo.— USA Triathlon Chief of Staff Victoria Brumfield has been named as a member of the Class of 2020 “Game Changers: Women in Sports Business” by SportsBusiness Journal. The program, now in its 10th year, annually recognizes 50 women in senior leadership roles who are transforming the sports...

August 25, 2020

Aqua Sphere Welcomes Three-Time World Champion Triathlete Mirinda Carfrae to the Team

VISTA, Calif. August 25, 2020 — Aqua Sphere, the premier swimming and triathlon equipment brand, today announced World Champion triathlete Mirinda “Rinny” Carfrae is joining the team as a global brand ambassador. As part of the Aqua Sphere team of athletes, Carfrae will train and compete utilizing the industry-leading Aqua...

August 25, 2020

RunSignup Announces Virtual Race Audio Experience with RaceJoy

August 25, 2020 – Moorestown, NJ – RunSignup announces RaceJoy’s dynamic audio race experience –  now available real-time for virtual and on-site race events.  With more than a million downloads, RaceJoy is the industry’s leading interactive race day mobile app offering live GPS participant tracking, spectator remote cheer sending, continual...

August 21, 2020

Alissa Doehla (USA) and Nicholas Chase (USA) Earn Victories in 20th Edition of the HOKA ONE ONE IRONMAN VR Pro Challenge

- Nearly 4,000 athletes from 92 nations registered to compete in a three-division format for IRONMAN VR20  - More than 115,000 people from around the globe have now joined IRONMAN Virtual Club platform  TAMPA, Fla. (August 21, 2020) – Alissa Doehla from Fort Wayne, Ind. and Nicholas Chase from St....

August 21, 2020

Professional Triathletes Organisation Announces Doubling The Challenge Davos Prize Purse

LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will be contributing 21,000 Euros to the prize purse at CHALLENGE DAVOS, more than doubling the prize money at the event. Charles Adamo, Executive Chairman of the PTO, commented, “With the pandemic wreaking havoc on the 2020 racing season, the PTO...

August 20, 2020

XTERRA Jade Mountain VR Duathlons debut August 27-31

The XTERRA Jade Mountain VR Duathlons, to be held over five days from August 27-31, are the first of eight virtual races to engage the XTERRA family and showcase the global nature of the sport with events themed around XTERRA’s regional championship venues. The event is inspired by the island...

August 20, 2020

IRONMAN Foundation Awards Third Round of IRONAID COVID-19 Support Fund Grants and Launches September Virtual Challenge

TAMPA, Fla. (August 20, 2020) – The IRONMAN Foundation® has announced its third distribution of IRONAIDTM COVID-19 Support Fund grants to be awarded to 40 charitable organizations and COVID-19 response programs. To date, over $300,000 in funds have been distributed to 120 health-related charitable organizations through the IRONMAN Foundation’s IRONAID COVID-19 Support...

August 20, 2020

Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO

SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...

August 20, 2020

United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand

FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...

August 20, 2020

Virtual BASF TCRN race series on ROUVY finishes in Viernheim on Aug 23rd with Emma Pallantt, Laura Jansen, and Max Saserath

Anyone who wanted to measure their strength against the reigning world champion Anne Haug or the winners of the BASF Triathlon Cup Rhein-Neckar - such as Florian Angert - could already do so at the first three virtual TCRN races in 2020. Although the traditional events "on site" had to...

August 20, 2020

Performance Running Brand ‘On’ Releases Third Generation Cloudflyer

ZURICH, Switzerland, August 20, 2020 – Swiss performance running brand ‘On’ today unveils the all-new Cloudflyer; one of the world’s lightest, fully-cushioned support shoes. Now fortified with Helion Superfoam™, a wider base and upgraded mesh, the third of the Cloudflyer series couples On’s proprietary technology with premium comfort in six...

August 19, 2020

KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars

LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...

August 19, 2020

Soul Focus Sports and Hustle Clean Announce Strategic Partnership

San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...

August 18, 2020

Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device

SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...

August 18, 2020

KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series.

Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...

August 17, 2020

BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor

LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...