LATEST TRIATHLON NEWS
January 18, 2024
Quintana Roo Announced as Challenge Family Global Swim Partner
/ENDURANCE SPORTSWIRE/ – Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Swim Partner of Challenge Family, beginning a collaboration that brings the original triathlon wetsuit brand to Challenge Family events throughout Europe, Asia and beyond. Now in its 21st year, Challenge Family hosts...
January 18, 2024
2024 XTERRA World Cup: New Season, Locations & Live Action
Key Points: Greece and Quebec join as new locations in the 7-stop series. Revised scoring system with all races counting towards total points. Live streaming coverage bringing the action to a global audience. MINNEAPOLIS, USA /ENDURANCE SPORTSWIRE/ – The 2024 XTERRA World Cup is set to elevate professional off-road triathlon in...
January 18, 2024
Publix and Magic Sports Announce Major Strategic Partnership in Triathlon and Running Races Across Tennessee and Kentucky
Nashville, TN – January 18, 2024 /ENDURANCE SPORTSWIRE/ –Magic Sports, a leading organizer of triathlons and running races across the Southeast, is thrilled to announce a groundbreaking strategic partnership with Publix, one of the largest and fastest-growing supermarket chains in the United States. This partnership marks the largest sponsorship in the...
January 16, 2024
Ironman Competitors Rescue Dozens of Tourists Caught in Rip Current
Sydney beaches have been especially treacherous this week. On Saturday, four people were rescued from a strong rip current at Bronte Beach. The following day, dozens of tourists were caught in a flash rip at Maroubra. Luckily for the Maroubra tourists, the incident occurred right next to a group of...
January 16, 2024
Brownlee brothers release ‘Ask AL’ – the world’s first conversational AI for multi-sport training
The Brownlee brothers – with every Olympic medal between them and so much more – have just unveiled the world’s first conversational AI (artificial intelligence) for multi-sport training. They say it marks a significant leap towards intelligently answering triathlon queries. Alistair is the only triathlete – male or female –...
January 16, 2024
USA Triathlon Launches New Tiered Annual Membership Offerings and Benefits
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a new tiered membership structure, providing multisport athletes more flexibility in choosing a membership and benefits that fit within their unique multisport journey. The new memberships and benefits are USA Triathlon’s first updates and price increases to the annual membership structure since 2016....
January 16, 2024
X-BIONIC® and Challenge Family Announce Multi-Year Partnership
/ENDURANCE SPORTSWIRE/ - Challenge Family and X-BIONIC® have announced a four-year partnership that positions the Swiss high-tech performance sportswear company as Official Functional Apparel Partner to the global triathlon series. The partnership will see the two leaders in their fields work together, along with both age group and elite Challenge...
January 11, 2024
Zoot Sports welcomes Professional Triathlete Lauren Brandon to their Ohana
Carlsbad, CA /ENDURANCE SPORTSWIRE - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Lauren Brandon to its team of sponsored athletes. Known for her strong swim and bike splits, Brandon's multi-year sponsorship deal will allow her to train and compete on the world stage...
January 10, 2024
Playtri Announces Grand Opening of New Location in Irving, Texas!
IRVING, Texas (January, 2024)/ENDURANCE SPORTSWIRE/ – Playtri, a premier bike and triathlon store, is excited to announce the grand opening of its newest location in Irving, Texas. The new store will be located at 5260 N O'Connor Blvd Suite 176 Irving, TX 75039 and has officially opened its doors for the public....
January 9, 2024
Michael Epstein wins back Malibu Triathlon permit over Super League Triathlon
The Malibu City Council ended a months-long impasse by awarding the city's lone triathlon permit to the previous organizer of the Malibu Triathlon over the event’s current owner, Super League Triathlon, making way for the Zuma Beach Triathlon to occur in September instead. Such a result could lead to industry-wide ramifications....
