USA Triathlon Launches New Tiered Annual Membership Offerings and Benefits

January 16, 2024

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a new tiered membership structure, providing multisport athletes more flexibility in choosing a membership and benefits that fit within their unique multisport journey. The new memberships and benefits are USA Triathlon’s first updates and price increases to the annual membership structure since 2016.

“After considering the unique journeys of each of our members, we have expanded our membership structure to create new products that are tailored to incorporate each athlete’s individual needs, ambitions and goals,” said Victoria Brumfield, USA Triathlon CEO. “From the athlete training for their first race to our most engaged, passionate members, the new USA Triathlon membership offerings are designed to help athletes start racing, race more and race better.”

The new USA Triathlon memberships include Bronze, Silver, Gold and Platinum tiers, each featuring different price points and benefits. The revenue derived from USA Triathlon membership products work in a variety of ways: direct membership support and benefits as well as indirect benefits that help drive programs that support USA Triathlon mission and values and to grow the sport. These programs work to instill active and healthy lifestyles, help the growth of the sport, including youth and DEIA programming and resources for race directors, USA Triathlon certified coaches and clubs. USA Triathlon annual members are included in the USA Triathlon National Rankings with the chance to earn All-American Honors and are eligible to compete for a spot on Age Group Team USA for the World Triathlon Age Group World Championships.

Current USA Triathlon annual members will automatically transition to the Silver membership, which includes unlimited access to USA Triathlon sanctioned events, exclusive training guides and resources, a digital subscription to the quarterly USA Triathlon Magazine, and access to extended race and partner discounts. The Silver membership is $60 annually.

The Gold membership ($99) includes all the benefits from the Silver membership, plus an exclusive welcome gift — a Zone3 Swim Buoy and goggles (value $70) — print subscription to USA Triathlon Magazine and priority check-in at USA Triathlon National Championships and select USA Triathlon events.

The Platinum membership ($400) is USA Triathlon’s premium membership offering. With two experience choices, one for qualifying Team USA athletes who plan to compete internationally as part of Age Group Team USA and one for those who want an additional way to give back to USA Triathlon through the Foundation. These high-level memberships includes everything from the Gold and Silver memberships plus a wide variety of perks, discounts and experiences alongside an exclusive Platinum gift.

USA Triathlon’s Bronze membership is a single-event membership with pricing based on event distance. These Bronze memberships replace the current USA Triathlon one-day license and are tailored for athletes competing in one event per year, with prices starting at $13 for sprint and super-sprint distances, lowering the barrier to entry for our fastest growing race format.

The new tiered membership structure applies to adult age-group athletes only, and is not applicable to youth or elite memberships. USA Triathlon annual membership is offered on a 12-month rolling basis, versus a calendar year. Athletes can upgrade their annual membership at any time, any unused portion of their current membership will be applied to their new membership.

Click here to learn more and see the benefits of USA Triathlon’s new memberships.