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Running
July 25, 2020
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona - (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl. Gritty2gether is connecting women with endurance sport interests like triathlon, cycling, and running to connect,...
July 24, 2020
2021 Los Angeles Marathon presented by ASICS Announces New Finish Line Course Change Brings the Marathon’s Finish to Century City’s Avenue of the Stars
July 23, 2020, LOS ANGELES, CALIFORNIA– The McCourt Foundation is proud to announce that the finish line for the Los Angeles Marathon presented by ASICS has moved to the Avenue of the Stars in Century City. The McCourt Foundation produces the Los Angeles Marathon in conjunction with the City of Los Angeles....
July 24, 2020
RunSignup Announces Corral Management for Social Distancing
July 24, 2020 – Moorestown, NJ – RunSignup announces its advanced corral time management system to support the social distancing needs of on-site running and cycling events. The latest release of RunSignup’s corral management system supports events who are adjusting their approach to meet the regulatory and industry demands for...
July 24, 2020
MOXiLIFE® Launching the First “Gut Healthy” Electrolyte drink
Scottsdale, Arizona - (July 24, 2020) – MOXiLIFE Nutrition™ is launching August 1st the first gut healthy electrolyte drink mix, as MOXiLyte™ Concentrate Electrolyte drink mix. The scientific community is building the bridge as to how a healthy gut can not only elevate your immune system and cognitive function, but also...
July 23, 2020
Endurance Sports Coalition Pushes for Industry-Wide Financial Support in Letter to Congressional Leadership
WASHINGTON DC (July 23, 2020) – The Endurance Sports Coalition (ESC) sent a letter to congressional leadership pushing for additional financial support to be included in Congress’ next phase of pandemic relief legislation. The letter emphasizes the urgent situation facing the events-based industry suffering from near 100 percent event cancellations...
July 23, 2020
USA Triathlon Joins Fellow U.S. Olympic & Paralympic Governing Bodies to Launch “Giving Games”
COLORADO SPRINGS, Colo.— USA Triathlon today teamed up with several U.S. Olympic and Paralympic National Governing Bodies (NGBs) to announce the launch of Giving Games, an effort to support and sustain U.S. sports organizations and their athletes on their journey to the postponed Tokyo Olympic and Paralympic Games in 2021....
July 23, 2020
Tracksmith Launches Fellowship to Support New Voices in Running
BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply for the fellowship, which will provide funding and mentorship for projects grounded in the runner’s...
July 22, 2020
Mizuno to sponsor the Honolulu Marathon
Mizuno has been confirmed as a supporting sponsor of the Honolulu Marathon. At this year’s event, scheduled for December 13, 2020, the Japanese run apparel specialist will provide all finisher, commemorative and volunteer shirts and sell official merchandise at the Honolulu Marathon Expo. The Honolulu Marathon was first held in...
July 22, 2020
VirtualRun.com Releases Two New Virtual Races
PHOENIX (July 22, 2020) – Virtual Run, the world’s largest marketplace for virtual runs, released two different virtual races this week: Will Run For Coffee 5K, and Chase The Unicorn 5K. The two 5K’s are the 44th and 45th virtual events on the site. The two new virtual runs both...
July 21, 2020
New York Road Runners lays off 11 percent of its workforce
New York Road Runners, the nation’s largest nonprofit running association, announced on July 21 that it is laying off 11 percent of its workforce and furloughing another 28 percent, as the coronavirus continues to wreak havoc on the running industry. The moves affect 91 of the organization’s 229 employees—65 were furloughed and 26...
July 21, 2020
Electrolit Beverage Brand Expands Product Line to Include Three Fruit Flavors
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers coast to coast. Hibiscus, Fruit Punch and Berry Bliss will join Electrolit’s existing product line to...
July 21, 2020
P3R Launches Free Fitness Platform to Inspire Families to Train like Kids of STEEL
PITTSBURGH (July 21, 2020) – P3R recently launched a free fitness platform for kids and their families called Workouts of STEEL. Designed for children of all ages, Workouts of STEEL includes instructional workout videos, fitness games, running workouts and more that can be used as a resource for parents and...
July 21, 2020
Clif Bar Named as Presenting Sponsor of the Indianapolis 500 Mile Challenge, benefitting the 500 Festival
INDIANAPOLIS (July 21, 2020) –The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announced that Clif Bar will be the new Indianapolis 500 Mile Challenge presenting partner for 2020. The Indianapolis 500 Mile Challenge, presented by Clif...
July 21, 2020
CNO Financial Indianapolis Monumental Marathon Converts to Virtual Race for 2020
INDIANAPOLIS – (July 17, 2020) – Beyond Monumental has announced that it’s flagship event, the CNO Financial Indianapolis Monumental Marathon, Half Marathon and 5K has converted to a virtual race and will cancel the in-person experience in 2020 in the interest of public health. The annual event draws nearly 20,000...
July 21, 2020
COROS launches new colors for COROS VERTIX and new Nylon Band collection
Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...
July 21, 2020
Kelly Herron Joins RunBuddy as Chief Marketing Officer
Worcester, MA – Kelly Herron (Spring Lake, NJ), a long-time runner and runner safety advocate, was announced today as the Chief Marketing Officer for RunBuddy, Inc. Kelly has an unenviable perspective on runner safety. While on a training run for the Boston Marathon, she was brutally attacked. But she fought...
July 21, 2020
rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail
Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...
July 21, 2020
iKOR Labs Releases Recovery Shot 2.0
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, releases the Recovery Shot 2.0 with a revamped recipe and upgraded ingredients. A result of extensive testing and product research, the iKOR product team, with Dr. Andy Pruitt at the helm, has developed an all new...
July 20, 2020
Big Sur Marathon Launches Virtual Challenge: The Big Surreal
CARMEL, CA – On Monday, the Big Sur Marathon Foundation opened registration for a month-long, interactive virtual challenge: The Big Surreal. A play on the organization’s namesake race, The Big Surreal draws inspiration from the artistic, funky vibes of the coastal region’s culture while nodding to the strangeness of our...
July 20, 2020
Advance Completes Acquisition of The IRONMAN Group
New York, NY / Tampa, FL (July 20, 2020) – Today Advance announced it has completed its acquisition of The IRONMAN Group from Wanda Sports Group. The transaction was first announced on March 26, 2020. Orkila Capital, a growth equity firm focused on investments in the media, entertainment and consumer...
July 20, 2020
The Summer Ready.Set.MOVE. Box Aims to Support Runners as they MOVE through the Summer heat
PITTSBURGH (July 20, 2020)– Things are heating up, and as runners continue to head outside to get some miles in, Ready.Set.MOVE. is aiming to help runners beat the heat. This season’s box understands the importance of hydrating and replenishing your body, especially on hot runs with everything from travel water...
July 20, 2020
Rock ‘n’ Roll VR12 Sees Over 12,000 Registered Participants From 96 Nations as Rock ‘n’ Roll Virtual Running Club Platform Surpasses 50,000 Subscribers
TAMPA, Fla. (July 20, 2020) – More than 12,000 people from 96 nations and 46 states registered to take part in the 12th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR12 gave participants the opportunity to challenge themselves with two different race distances that...
July 17, 2020
Maybe Virtual races are better?!
Sunriver, OR – Most can agree that a virtual event is not as good as a live event but when faced with the decision to either cancel the 24th Annual Pacific Crest Endurance Sports Festival or offer a virtual option, Sherri McMillan, Race Director and owner of Why Racing Events explains...
July 17, 2020
RACE RESULT releases the Next Generation in UHF Timing: Track Box Passive
The team at RACE RESULT is excited to present its latest innovation. The Track Box Passive introduces the next generation of race timing and opens up new possibilities for timekeepers or event organizers. The Track Box Passive is a complete UHF timing system in a small case. With integrated antenna, LTE...
July 16, 2020
USA Triathlon Launches “Transition 3” Elite Athlete Career, Education and Wellness Program
COLORADO SPRINGS, Colo. — USA Triathlon today officially launched Transition 3 (T3), a new elite and para elite athlete service program developed by the National Governing Body to provide educational, career and wellness support for professional triathletes as they prepare for life after sport. The program offers resources to guide...
