LATEST RUNNING AND MARATHON NEWS
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November 18, 2021
Nike teams up with Roblox to create a virtual world called Nikeland
Nike is teaming up with Roblox to create a virtual world called Nikeland, where users will be able to dress up their avatars in Nike-branded sneakers and apparel. Nikeland will be free for now, but could be a place to try out new products and gauge consumers’ interests. CNBC
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November 17, 2021
300 Minutes a Week of Moderate Exercise May Help Ward Off Cancer
More than 46,000 cancer cases in the United States might be prevented each year if almost all of us walked for about 45 minutes a day, according to an eye-opening new study of inactivity, exercise and malignancies. The study, which analyzed cancer incidence and the physical activity habits of nearly 600,000...
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November 17, 2021
Should Road Races Separate the Pros from the Masses?
While the benefit to giving elite women their own race seems obvious, the question of giving male marathoners a separate start is more contentious. Earlier this month, for the first time in its 50-year history, the New York City Marathon had a separate start time for the men’s elite field,...
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November 16, 2021
Inside The Call: Beachbody’s Q3 Misses Plan On Weakening At-Home Fitness Demand
The Beachbody Company, which recently went public in an IPO, reported sales dropped 17 percent in the third quarter in part because new subscribers to its fitness content weakened amid a softening in at-home fitness demand. Looking ahead, Beachbody lowered its expectations for sales for 2021 to a range between...
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November 15, 2021
New Balances’ CEO Eyes Strong Bounce Back In 2021
At SFIA’s Trends & Insights conference, Joe Preston, New Balance’s CEO and president, said his company’s sales are on a path to climb “about 30 percent this year” and move past 2019 levels as it strongly recovers from the pandemic. The brand also continues to pack momentum in the future....
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November 12, 2021
Saucony Appoints Sr. VP
Saucony, a division of Wolverine Worldwide Inc., and global performance running and lifestyle brand, announced the appointment of industry veteran Brian Moore to senior vice president of global product. Moore began his athletic footwear career at Saucony 25 years ago where he served as vice president of product marketing and...
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November 11, 2021
Shanghai Marathon postponed indefinitely due to COVID-19
China is battling a fresh Delta-driven outbreak that has spread across the country and sparked tough new measures to stamp out the virus before the Beijing Winter Olympics in February. Organizers of the Beijing and Wuhan marathons both announced last month that those races were also postponed due to the...
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November 9, 2021
New research shows adding coffee to your post-workout beverage can help you recovery more effectively
A lot of runners drink coffee before they hit the road to give them a boost of energy and improve performance, but a new study suggests that a cup of joe after your workout provides benefits as well. Research published in the journal Nutrients showed that drinking coffee after a hard workout improves muscle...
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November 8, 2021
Asics North America Delivers Double-Digit Growth In Q3
Asics said that for a third consecutive quarter, its North America region experienced a double-digit quarterly sales increase year-over-year. Looking ahead, Asics raised its outlook for profits for the full year. Asics still expects sales in the full year of ¥395,000 million, up 20.1 percent. Operating income is now expected...
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November 8, 2021
Brooks Continues Running at Record Pace through Q3 with Year-to-Date Revenue Up 44 Percent
Brooks’ revenue increased for an eighth consecutive quarter in Q3 2021. From January through September 2021, Brooks grew revenue 43.5 percent globally. In the U.S. adult performance running footwear category, Brooks captured 19% market share, based on revenues, and gained 2 percentage points, versus last year, according to The NPD...
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November 5, 2021
Fleet Feet Snaps Up JackRabbit, Sprints Ahead in Specialty Run
Fleet Feet has agreed to acquire JackRabbit from affiliates of CriticalPoint Capital. The acquisition was announced today, and Fleet Feet said via statement the transaction is expected to close in early December. The transaction, according to Fleet Feet, includes all JackRabbit brick-and-mortar locations, which spans 15 states, as well as...
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November 2, 2021
Nike Trademark Hints at Metaverse Sneakers
More than one major company is going meta: Nike appears to be gearing up to offer its branded sneakers and apparel in virtual environments. The company filed a trademark application for its signature swoosh logo and “Just Do It” slogan in “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags …...
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November 2, 2021
The Science Is In, and Hills Are Absolutely Worth the Burn
While hill repeats have been a staple on the workout rotation for runners for decades, there actually hasn’t been much academic research on the training practice until relatively recently. A slew of new research over the last few years, however, has proven that, yes, hills really are worth the burn....
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November 1, 2021
Skechers Reportedly Considering IPO of Its Asia Segment
Skechers is reportedly considering spinning off its Asia business into a public company. The sneaker and clothing maker is mulling a Hong Kong-based IPO, according to Bloomberg. The company could raise around $1.5 billion through the public offering. The move may entail buying out partners in its Asia-based business, such...
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November 1, 2021
Turns out, how far, fast and often has little to do with how likely a runner is to get hurt, suggests study
There’s a rule of thumb for the prevention of running injuries that is simple, time-tested, and – according to a new review of the evidence – wrong. The “10 per cent rule” suggests that you should avoid increasing the total time or distance you run by more than 10% from...
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October 31, 2021
From Nike to Peloton, Supply Chain Issues Unavoidable
Global supply chain issues have affected major corporations, forcing them to rethink their manufacturing strategies. Some companies have even considered shifting to a more domestic approach. Read more to understand the current predicament corporations are faced with. Front Office Sports
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October 28, 2021
Skechers Slightly Lowers 2021 Outlook On Q3 Miss
Profits at Skechers USA surged 61.0 percent in the third quarter ended September 30 on a 19.2 percent revenue gain, but both sales and earnings came were below guidance. The footwear giant slightly lowered its EPS and sales targets for the full year. Skechers achieved a new third quarter sales...
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October 26, 2021
The Georgina Marathon: a gamble that paid off in spades
At the end of July, co-race directors Cindy Lewis-Caballero and Sandie Orlando received approval from the town of Georgina, on Ontario’s Lake Simcoe, to put together the inaugural Georgina Marathon and Half Marathon, to take place Oct. 17. Both knew that two months seemed like an impossible timeline, but the...
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October 25, 2021
Beijing marathon postponed as China fights Delta outbreak
The Beijing marathon this weekend has been postponed until further notice, organisers said, as China seeks to stamp out a Covid outbreak and return to zero cases ahead of the Winter Olympics. There were some 30,000 people expected to take part on October 31. France24
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October 25, 2021
What We Think We Know About What Causes Running Injuries Might Be Wrong
It’s well known that runners suffer a lot of injuries — by many accounts, about half of all runners will be sidelined at some point each year. Less known is what exactly causes this huge rate of casualties in a non-contact sport. A new study suggests we may even know less...
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October 21, 2021
How Hoka One One Digitized Its Product-to-Market Process
Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer...
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October 21, 2021
Hong Kong Marathon warns runners against carrying political slogans
Those who carry political slogans in this Sunday's Standard Chartered Marathon will risk getting banned from the race, its organizer warns. Runners who wear special attire or carry backpacks must undergo security check by the organizer at the security booth located at the start area. The latest statement came after the association...
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October 20, 2021
Harvey Lewis Runs 354.2 Miles At Big Dog’s Backyard Ultra
After three and half days, Harvey Lewis was the last man standing. And if rules of Big Dog’s Backyard Ultra allowed him to continue, he might still be the last man running. The 45-year-old Cincinnati high school social studies teacher ran through the boundaries of human endurance this week, as...
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October 19, 2021
Fleet Feet Adds Florida Locations With Acquisition Of FITniche
Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area. Under company ownership, these locations will bring Fleet Feet’s count of Florida stores to ten as the brand launches its personalized services and community outreach programs to a new...
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October 19, 2021
World’s longest race lasts two months on one city block
It is the world’s longest certified foot race: a 4,989km run that takes participants around the same New York block 5,649 times. Thousands of people have climbed Everest — but just 49 have completed the Sri Chinmoy Self-Transcendence 3,100 Mile Race, organizers say. Runners finish more than two marathons a day for...