Latest Sports Breaking News
July 31, 2024
Paris Olympics: Swimmers return to the Seine for the first time in a century
After six years, $1.5 billion, innumerable tests, cascades of protests, political grandstanding, countless prayers and hopes, multiple delays, and a thunderstorm just hours before the start … swimmers are finally in the Seine once again. The competitors in the women’s triathlon at the 2024 Olympics went into the water at...

July 31, 2024
Oiselle Launches Fall 24 Run Collection, Partners with Women’s Decathlon World Championships
Seattle, WA (July 31, 2024)/ENDURANCE SPORTSWIRE/ – OISELLE, a By Women, For Women performance-oriented apparel brand rooted in running, are launching their Fall 24 collection over the next two months, the anticipated drops and styles bringing rich colors and elevated comfort ahead of marathon season. Additionally, the brand is excited to...
July 31, 2024
EXEC: Adidas Group Doubles Q2 Profits on Double-Digit Sales Growth X-Yeezy
Adidas Group CEO Bjørn Gulden reported that the second quarter was another that confirmed the company’s improvement and progress toward becoming healthy again. Gulden noted that consumers and retailers continue showing strong and increased interest in the Adidas brand and products. He said this was “clearly reflected” in the 16 percent growth for the underlying Adidas...

July 31, 2024
Verge Now Selling the Legendary GS Mengoni USA Kit
NEW YORK, JULY 31, 2024 /ENDURANCE SPORTSWIRE/ – Verge is thrilled to announce that, for the first time ever, they are offering the iconic GS Mengoni USA kit. GS Mengoni USA was the most successful amateur cycling team in US history, having launched more riders to the professional ranks than...

July 31, 2024
ENGO Eyewear Announces the ENGO 2 Photochromic, New Augmented Reality Eyewear Designed for Training from Dawn to Dusk
Grenoble, France (July 31, 2024)/ENDURANCE SPORTSWIRE/ – ENGO Eyewear, the pioneer in lightweight augmented reality eyewear for sports, today announced the launch of the new ENGO 2 Photochromic, the company’s smart eyewear designed for all lighting conditions. Building upon the success of the ENGO 2, the industry-leading, lightest weight, heads-up...

July 31, 2024
Chargel Gears Up for On-Site Sampling at Southern California’s Tour de Big Bear
IRVINE, Calif. (July 31, 2024) /ENDURANCE SPORTSWIRE/ - Chargel®, a first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy with zero caffeine, today announced it will be sampling its half drink, half snack, energy source on-course at the 2024 Tour de Big Bear. Kicking off on...

July 31, 2024
Zwift Announces TriDot as First Zwift Link Connection
DALLAS, TX – July 31st, 2024 /ENDURANCE SPORTSWIRE/ – TriDot and Zwift announced today completion of Zwift’s first Zwift Link integration. This link creates a more seamless training experience between the two platforms, allowing TriDot athletes to easily export bike and run workouts to Zwift for execution in Zwift’s immersive...
July 30, 2024
EXEC: Shimano Sees Continued Headwinds Drive H1 Sales and Profits Lower
Shimano Inc. is reporting that the pace of global economic recovery was moderate during the first half of fiscal year despite some factors that continued to exert downward pressure on the current economic climate, including tight monetary policies adopted mainly in Europe and the U.S., geopolitical risks caused by rising...
July 30, 2024
Men’s triathlon race postponed to Wednesday due to Seine pollution levels
Organisers will decide on Wednesday at 4am (0200 GMT) if Paris Olympics' triathlon competitions can go ahead later in the day after the men's event was postponed on Tuesday due to pollution levels in the Seine. France has invested heavily to make the Seine swimmable as a key legacy of...
July 30, 2024
Cycling has a weight problem: a call for the industry to be more transparent about its weight limits
Cycling has a weight problem. No, I’m not talking about the pressures on the pro peloton to be as light as possible to improve their power-to-weight ratio. I’m not even talking about the rampant diet culture that assumes people ride bikes predominantly for weight loss. The weight problem I’m referring to...