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January 14, 2026

Belgian Waffle Ride Renews Partnership with Neversecond as Official Performance Nutrition Partner

Encinitas Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), the world’s original and most iconic unroad cycling event series, is proud to announce that Neversecond will once again serve as its Official Performance Nutrition Partner, continuing a partnership that reflects the evolution of both the sport of gravel...

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Cycling

Events

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Sponsorship

January 14, 2026

Boston Marathon Champion Des Linden Joins GU Energy Athlete Team  

Berkeley, CA (January 14, 2026) /ENDURANCE SPORTSWIRE/ - GU Energy Labs is thrilled to announce their partnership with two-time Olympian, Boston Marathon champion, and 50k world record holder Des Linden. Linden, who ran her last professional road race at the 2025 Boston Marathon, plans to transition to a trail focused...

Press Releases

Running

Sponsorship

January 14, 2026

Mesa Marathon Returns for 15th Annual Event Taking Place on Arizona’s Birthday

MESA, Ariz. (January 14, 2026) /ENDURANCE SPORTSWIRE/ – The Mesa Marathon will return on Feb. 14, where an expected 10,000 participants will take part in the largest marathon in the state of Arizona. A special twist on this year’s event includes the opportunity for every participant to celebrate their accomplishment...

Events

Press Releases

Running

January 14, 2026

University of Louisville Named Title Sponsor of Louisville Triple Crown of Running 10-Mile Race

LOUISVILLE, KY/ENDURANCE SPORTSWIRE/ - The Louisville Triple Crown of Running, part of USA TODAY NETWORK Ventures and Ventures Endurance Events, presented by The Courier Journal announced today that the University of Louisville has been named the exclusive title sponsor of the Louisville 10-Mile race. The event will be officially named...

Press Releases

Running

Sponsorship

January 14, 2026

Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs

January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...

Business

Events

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Products

Running

January 13, 2026

Supertri Announces Launch of First-Timer Programme With Target of 10,000 New Triathletes in 2026

January 13, 2026 /ENDURANCE SPORTSWIRE/ - Supertri is growing triathlon by welcoming first-timers into the sport with premium race experiences, inclusive race formats and unrivalled support. The First-Timer Programme will run across all eight of Supertri’s events in 2026 and will empower new triathletes to confidently complete their first Supertri...

Events

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Triathlon