Latest Pro Cycling News
June 7, 2023
Lance Armstrong launches into reality TV with ‘Stars on Mars’ debut
Having been excommunicated from the world of professional cycling, Lance Armstrong - one of the most infamous dopers in sports history - has taken on a new career in reality television. The Texan is appearing in the show 'Stars on Mars' - Fox's latest foray into the vast landscape of...
June 7, 2023
Inaugural Bruce Lee Challenge Announced for 2023
San Diego, CA /ENDURANCE SPORTSWIRE/ - “The Key to immortality is first living a life worth remembering.” The inaugural Bruce Lee Challenge is underway until December 31st. “Willing is not enough, we must do.” The Bruce Lee Challenge features a custom 12-week training program inspired by Bruce Lee’s workout regime....
June 7, 2023
Introducing Origin Endurance: A Better Approach to Sports Nutrition
Washington, DC & Denver, CO, June 2023 /ENDURANCE SPORTSWIRE/ – Origin Endurance is proud to announce the launch of its new line of products, dedicated to providing athletes with the most nutritious, delicious, and environmentally friendly endurance gels in the world. Bid farewell to the days of choking down processed sugar...
June 6, 2023
Cycling Travel Experts Sportive Breaks Announce Australia Launch
6th June 2023- Australia /ENDURANCE SPORTSWIRE/ – Sports travel experts Sportive Breaks offer bespoke premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. Be it that you are looking for your next big endurance challenge or simply some time away cycling...
June 6, 2023
Fun-Filled Virtual Community Event Focused on People Living with Parkinson’s
/ENDURANCE SPORTSWIRE/ - As an organization dedicated to research, education and raising funds to support people with Parkinson’s and their caregivers, the Davis Phinney Foundation is delighted to bring our supporters a virtual event for all abilities. Run, ride, practice yoga, swim, you name it. We are excited to get...
June 5, 2023
Bike Retailers Ride Inventory Glut As Demand Softens
As American consumers return to spending money on experiences post-pandemic, they’re not spending nearly as much at bike shops as they did during the COVID-19 outbreak. Thus bike retailers that struggled to keep inventory in stock during the peak demand of the lockdowns and restrictions of 2020-2022 now have too much...
June 5, 2023
European start-up GOFLUO raises €1M to accelerate North American growth with its stylish Bodyglowers
/ENDURANCE SPORTSWIRE/ – GOFLUO, the innovative Belgian fashion brand that fuses style and safety, was founded in 2018 by Julie Vets. The fashion designer and mother of three recognized the need for high-visibility clothing that looked as good as it was safe. With the growing popularity of (e-)bikes, steps and scooters,...
June 5, 2023
Denago to reveal three new eBike models at the (e)Revolution show
Dallas, TX (June 5, 2023)/ENDURANCE SPORTSWIRE/ – Denago will reveal new Hunting, Cargo, and eMTB eBike models at the (e)Revolution show, Booth 6535, in Denver, Colorado this week. The 2023 (e)Revolution show is open to both members of the trade and the public: trade-only days are June 8-9, and are intended for...
June 4, 2023
Keegan Swenson and Carolin Schiff win Garmin UNBOUND Gravel 200 presented by Craft Sportswear
Emporia, Kan., /ENDURANC ESPORTSWIRE/ - Keegan Swenson and Carolin Schiff won the 2023 edition of Life Time’s (NYSE: LTH) Garmin UNBOUND Gravel presented by Craft Sportswear. Featuring the largest field size in the event’s history, approximately 4,000 riders took on grueling courses through the Flint Hills region completing 25-mile, 50-mile, 100-mile,...
June 2, 2023
Shimano returns to Intelligentsia Cup as a the Official Technical Support Partner
June 2, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ – The Intelligentsia Cup is pleased to announce Shimano is returning as the Official Technical Support Partner for the 2023 race series. “The support Shimano gives our riders is amazing and we are extremely grateful to see them return this year. Their dedication to helping...