Latest Pro Cycling News

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January 15, 2025

UCI Approves Nix Biosensors’ Personalized Hydration Monitoring Technology for Use in Competition

BOSTON, MASS – January 15, 2024 /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology is thrilled to announce its approval from the Union Cycliste Internationale (UCI) for use in competitive cycling events, effective from the 2025 season onwards. This milestone marks a significant achievement for...

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January 13, 2025

Bikeflights Launches Shopify Shipping App

PORTLAND, OR (January 13, 2025) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to announce the launch of a new Shopify app. The Bikeflights Bike Shipping app allows cycling retailers with Shopify-powered stores to seamlessly integrate Bikeflights shipping into their Shopify workflow. “Bikeflights Bike...

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January 13, 2025

Athletic Performance Company Veo Strip Announces Tom Kelley as CEO

PORTLAND, Oregon — January 13, 2025 /ENDURANCE SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...

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January 10, 2025

4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster

COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/  - 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world's most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC,...

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January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /ENDURANCE SPORTSWIRE/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

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January 10, 2025

Belgian Waffle Ride Series Announces Three-Year Partnership with Neversecond

Del Mar, CA – January 11, 2025 /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR) Series, known for its legendary “unroad” challenges, is thrilled to announce a three-year partnership with Neversecond, a global leader in performance nutrition. This groundbreaking collaboration solidifies Neversecond as the Official Performance Nutrition Partner of the...

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