Latest Pro Cycling News

May 27, 2021

British Triathlon Confirms Live Photography at The AJ Bell 2021 World Triathlon Leeds

A UK space company has been commissioned to provide space-enabled, live event photos at the AJ Bell 2021 World Triathlon Leeds, organised by British Triathlon on 5-6 June. This service is set to boost participant engagement and virtual spectator involvements, helping the recovery of an industry heavily impacted by COVID-19....

May 26, 2021

Climate change could push temperatures at the Tokyo Olympics to the ‘danger-zone’ for athletes, report warns

If COVID weren't enough, intense heat and high humidity could pose a serious risk to athletes at this year's Tokyo Olympics, according to a new report. The report, published Wednesday by the British Association for Sustainable Sport, details the concerns of leading athletes and scientists about the health impacts of...

May 26, 2021

Vista Outdoor acquires two companies, including an e-bike brand

Vista Outdoor, the parent company of CamelBak, Giro, Camp Chef, and others, has acquired e-bike maker QuietKat and the “hunt athleisure” brand Venor, adding to its portfolio of outdoor companies. OBJ

May 26, 2021

The Best Time of Day to Exercise for Metabolic Health

Late-day exercise had unique benefits for cholesterol levels and blood sugar control, a study of overweight men eating a high-fat diet found. New York Times

May 26, 2021

As an Ode to Joints on National Jogging Day (June 2); Purity Products® Promotes Game-Changing Joint Care Supplement

Plainview, NY (May 26, 2021) – In celebration of National Jogging Day on June 2, Purity Products® is highlighting their best-selling FLEXURON® supplement for mitigating the wear and tear on joints. Backed by clinical studies and 18 U.S. patents, FLEXURON® blends Krill Oil, low molecular weight Hyaluronic Acid, and Astaxanthin...

May 26, 2021

Schleck Gran Fondo’s Virtual Race on ROUVY with Jens Voigt, Frank Schleck and the 2010 Tour de France Winner, Andy Schleck on May 29th

Mondorf-les-Bains, Luxembourg / May 26, 2021 - Initially scheduled for May 29th, due to continuing pandemic restrictions, the outdoor race had to be rescheduled for September 25th. However, instead and on the same date, the race will take place as a virtual edition on ROUVY’s augmented reality platform, in a...

May 25, 2021

Pure Gravel Debuts Pre-Ride Show at Unbound Kansas

Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling, is producing an entertaining Pre-Ride Show debuting at Unbound Gravel June 3-4 in Emporia Kansas. The presenting broadcast sponsor is FSA - Full Speed Ahead. The Pre-Ride Show will be filming in Emporia, Kansas June 3–5, 2021 at...

May 25, 2021

CADEX Expands Road Wheel Product Line with the CADEX 36 Disc

(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class stiffness-to-weight ratio and have been designed for riders demanding quick acceleration, exceptional efficiency, as well...

May 25, 2021

360 minutes of activity in June? No sweat! St. Jude Race to Space Challenge calls on fitness enthusiasts to support St. Jude Children’s Research Hospital

MEMPHIS, Tenn. (May 25, 2021) –Fitness enthusiasts of all abilities can set their sights on the cosmos by reaching their goals right here on Earth in the St. Jude Race to Space Challenge powered by Strava from June 1-30. The one-of-a-kind challenge encourages Strava users to log their physical activity while...

May 25, 2021

RACE RESULT relaunches my.raceresult.com with new “Timers” category

With a new, intelligent search function and newly introduced categories, participants can search even more specifically for suitable events. This not only allows for faster registration and retrieval of results, the platform also becomes the ideal tool for finding the next sporting challenge - and for registering directly. In addition, my.raceresult.com...

May 25, 2021

Alchemy Introduces the Redesigned Atlas Family of Road Bikes

DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between carbon or titanium, road or all-road, and stock or custom geometry for the most personalized...

May 24, 2021

European private equity firm acquires Stromer

Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss-based e-bike brand. Details of the agreement were not disclosed. The transaction is subject to customary approvals. Stromer was founded in 2009. It merged with BMC in 2011 and then with new investment it separated from BMC in 2016....

May 24, 2021

Peloton To Break Ground For First U.S. Facility This Summer

The at-home fitness company announced plans to build its first U.S. factory for $400 million, adding to its third-party manufacturers in Asia and acquired U.S. businesses. Plans for the Ohio facility come after complaints of month-long shipping delays and a string of investments focused on meeting demand. Peloton reported its first...

May 21, 2021

Jaybird Partners With Olympic-Bound Mountain Bike Racer, Kate Courtney

PARK CITY, Utah — May 21, 2021 — Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion - the first American to...

May 21, 2021

Schleck Gran Fondo releases a Virtual Extension of its race on ROUVY

Mondorf-les-Bains, Luxembourg / May 21, 2021 - With the outdoor race rescheduled for September 25, 2021, the qualifier for the UCI Gran Fondo World Championships goes virtual on ROUVY today. The SGF race teams up with the global augmented reality ROUVY platform, making a unique European fondo experience accessible to...

May 20, 2021

Professional Triathletes Organisation Names Zoot Sports as Official Outfitter of Team USA at the Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Zoot Sports will be the Official Team USA Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European,...

May 20, 2021

A New World Awaits with Zwift’s Makuri Islands

Zwift, the online global fitness platform, has today opened its latest virtual travel destination, Makuri Islands. Makuri Islands is an entirely new Zwift World primed for future expansion. The first map within Makuri Islands will be Yumezi, a fantastical countryside destination, inspired by Japanese culture. The spirit of an ancient...

May 20, 2021

LEOMO Launches Remote Bike-Fitting Service in Europe

Boulder, CO (May 20,  2021) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has launched its innovative remote bike-fitting service in Europe using its wearable motion analysis technology....

May 19, 2021

This Race Director Wants More Black and Brown Athletes to Try Cyclocross

In early April, Randy Locklair, 41, the membership director for the Century Road Club Association (CRCA) in New York City, announced that he was starting a cyclocross team called BE Cyclocross. And the team was to be focused on getting more Black and Brown athletes into the sport. Locklair put a...

May 19, 2021

POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps

COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year;...

May 19, 2021

Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon

May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...

May 19, 2021

Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021

NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...

May 18, 2021

Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...

May 18, 2021

Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast

San Diego, CA – May 18, 2021 –  Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...

May 18, 2021

2021 to be a Transformational Year for Athens to Savannah Ride

ATHENS, GA, May 18, 2021 — Sports Strategies announces the iconic Athens to Savannah Ride will return to Georgia this fall to offer participants the most ambitious ride yet. “The 2021 route will begin at Jittery Joe’s Coffee Roaster in Athens and take cyclists on a 3-day, 285-mile tour of...