Latest Pro Cycling News
January 9, 2023
evo CEO Bryce Phillips to Keynote the 2023 Sea Otter Classic Summit
MONTEREY, Calif. (Jan. 9, 2023) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand and the Sea Otter Classic, announces Bryce Phillips, CEO of evo, as the keynote speaker for the 2023 Sea Otter Classic Summit. The Summit takes place on April 17-19, 2023 and is held in conjunction...
January 9, 2023
The RiderBox Highlights Female Professional Cyclists in its Latest Winter Edition
/ENDURANCE SPORTSWIRE/ – The RiderBox, a leader in the endurance gift and subscription industry, has debuted their Winter Edition which is receiving high acclaim due to its focus on female professional cyclists. The RiderBox, which itself was founded by two former professional female cyclists, has given back to the sport through...
January 6, 2023
Belgian Waffle Ride presents FasCat as Official Coaching and Training Partner
(San Diego, CA) /ENDURANCE SPORTSWIRE/ - With six of the most challenging unroad events on the calendar, the Belgian Waffle Ride Series is proud to announce FasCat as its Official Coaching and Training Plan Technology Partner. All BWR riders now have access to training plans tailored to each event that...
January 5, 2023
Enduro Proudly Sponsors Grasshopper Adventure Series
Oakland, California (January 5, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, innovators of a wide range of bicycle bearings, seals, components and tools, recently signed on to sponsor the 2023 Grasshopper Adventure Series (GAS), a long-running mixed-terrain event series that has become a favorite of many of the top names in the sport. This...
January 4, 2023
Bivo Partners with Method Outdoor Collective, Expanding National Sales Footprint
RICHMOND, Vt. /ENDURANCE SPORTSWIRE/ - Bivo is thrilled to announce a partnership with Vermont-based specialty sales agency, Method Outdoor Collective. As part of the working partnership Method will lead and execute Bivo’s sales and service across North America in both online and brick and mortar establishments. "We are very excited...
January 4, 2023
Lizard Skins Celebrates 30 Years in Business
American Fork, Utah (January 4th, 2023)/ENDURANCE SPORTSWIRE/ – From humble beginnings in a Utah garage in 1993, Lizard Skins has become one of the cycling industry leaders in bicycle grips and handlebar tape, and now offers products for six major sports. This January, the Utah brand looks forward to celebrating its 30th...
January 4, 2023
A 2023 Buyer’s Guide to America’s Best Bicycle Insurance
January 4, 2023 / ENDURANCE SPORTSWIRE – BikeInsure, an insurtech company specializing in bicycle accident coverage for cyclists in the United States, has released a 2023 Buyer’s Guide to America's Best Bike Insurance. Today's cyclists need a standalone insurance policy to protect their new or used bicycles and eBikes. BikeInsure provides damage reimbursement for repairs...
January 2, 2023
Swiss Startup URB-X Is Developing Elevated Bike Paths For European Cities
In many European towns and cities, efforts are being made to make roads and thoroughfares more bicycle-friendly in an effort to entice citizens away from driving and toward riding. Unfortunately, space is frequently an issue. A solution from Switzerland may be able to alleviate the issue of the frequently congested space...
December 30, 2022
Trek ranks high for trademark oppositions
Trek has opposed more than 400 applications for trademarks the company felt came too close to its turf, earning it the #4 spot on a list of prolific opposers, just behind Apple, Inc. and ahead of brands like Nike and Red Bull. Trek has opposed applications from a tent brand...
December 30, 2022
DeFeet Bolsters Internal Sales Structure
Hildebran, NC, December 30, 2022 - DeFeet is announcing structural change internally to custom sales as well as domestic and International distribution. In September DeFeet announced the migration of its online B2B ordering process to NuOrder by Lightspeed. DeFeet is now shifting management to react to accelerating change in the...