Latest Pro Cycling News

January 15, 2020

imATHLETE is Acquired

Acquisition by ENM Holdings / EnMotive further builds the infrastructure driving the digital transformation of the marketplace. Los Angeles, CA (January 15, 2020) - imATHLETE (imATHLETE.com), a world-class registration, marketing and data management leader for the sports industry, has been acquired by Chicago-based ENM Holdings. ENM Holdings is the investment arm...

January 15, 2020

Leslie Jordan, Inc Apparel & Medals: Unveiling a New Logo for 2020

Portland, OR – The longtime leader in providing high-quality performance and lifestyle gear for endurance events, Leslie Jordan, Inc., is thrilled to present a new, streamlined logo for 2020. The new logo represents an effort to design and manufacture cutting-edge products, and a renewed focus on eco-friendly options for performance...

January 15, 2020

MOXiLIFE™ Nutrition Focuses on Gut Friendly Personalized Supplements

Nutrition that Builds the Gut to Brain ‘Bridge’ for Endurance Athletes Scottsdale, Arizona- MOXiLIFE™ Nutrition has designed sports nutrition products dedicated to supporting the unique nutritional needs of women and all endurance athletes. MOXiLIFE™ uses gut friendly, high absorbing, Organic, NON-GMO, NON- synthetic, clinically validated, & predominantly plant based products. “Targeting...

January 14, 2020

Trust Performance Announces Distribution in Germany, Austria and Poland

Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) - Trust Performance, innovators in suspension technology, announced today a partnership with German / Austrian distributor Shocker Distribution and Polish distributor...

January 14, 2020

CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race

Coaching company to work with inaugural 4-day MTB stage race in Colorado Springs Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held...

January 14, 2020

USA Cycling to Send 25 Athletes to the 2020 UCI Cyclocross World Championships

The event will include the inaugural Junior Women’s World Championship race with American National and Continental Champion, Madigan Munro as a favorite. USA Cycling announced today the 25 athletes that will represent the United States at the 2020 UCI Cyclocross World Championships taking place in Dübendorf, Switzerland February 1-2, 2020....

January 14, 2020

Campagnolo GranFondo San Diego holds Its First Ever Jersey Design Contest for the April 5th, 2020 Event

Calling all self-proclaimed and professional artists! San Diego, California - This year, GranFondo Cycling Tours, the organizer of the GranFondo Series in San Diego, wants to spice it up and get their beloved participants more involved with the look of one of their favorite San Diego cycling events, the Campagnolo...

January 10, 2020

Nine Host Venues Selected for 2020 Larry H. Miller Tour of Utah

Only UCI ProSeries Stage Race in North America Features Overall Start at Herriman City on Aug. 3 and Overall Finish at Park City on Aug. 9 SALT LAKE CITY (January 10, 2020) – Nine venues and communities will host the Larry H. Miller Tour of Utah men’s professional cycling stage...

January 10, 2020

Need a little help creating your brand’s Content Marketing Strategy?

Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking off the content marketing conference with a complete “how to” presentation by StoryFuel founder, Melanie Deziel....

January 10, 2020

Barebells Functional Foods™ Introduces Premium Protein Bars in the United States

Multiple Regions Launch Rich-in-Protein Snack LOS ANGELES - Barebells Functional Foods™  – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently present in over 35 markets worldwide, the brand has extended into the U.S. to satisfy the...

January 10, 2020

High Peaks Plant-Based Sausage Announces Launch in the United States

Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 10, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today that it has launched in the United States to meet increased demand for meat alternatives. The...

January 10, 2020

Frankie Andreu joins Tour of Southern Highlands’ team as 2020 race announcer

ToSH2020 Welcomes Frankie Andreu Woodstock, GA (Jan, 2020) The Tour of Southern Highlands (ToSH), welcomes Frankie Andreu as the 2020 Race Announcer. Andreu is a ’96 Olympian, and 13-time Grand Tour rider, including 9 Tours de France. The Tour of Southern Highlands, is the best early season stage race on...

January 8, 2020

The female ultra-athletes leading the field

From swimming the Channel four times to outrunning every man, The Guardian reports on the women at the top of their game.

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC,...

January 2, 2020

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2019

San Diego, Calif. - As we embark on 2020, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES Professional Triathletes Organisation Approaches Wanda Sports Board Proposing to Enter Into Discussions to Acquire...

December 23, 2019

RACE-MANIA Summit and Expo returns to Boston on March 15, 2020

2,000+ endurance athletes and 75+brands connect to kick-off the 2020 season Boston, MA – December 23, 2019 – Sun Multisport Events today announced registration is now open for the 2020 RACE-MANIA Summit & Expo taking place on Sunday, March 15, 2020 at the Boston University Fit Rec Center in Boston,...

December 23, 2019

Former Interbike director joins The Big Gear Show

The new recently announced outdoor industry trade show has hired Lance Camisasca as the director of its bike show. Camisasca was Interbike's show director from 1998-2008. He then served 10 years as president and founder of Lifeboat Events, LLC, which hosted PressCamp media events. Read more on the Big Gear Show...

December 16, 2019

The RunnerBox Heats Up its Offering with New Winter Edition

The RunnerBox, a leader in the endurance gift and subscription industry, has debuted its most anticipated box of the year: The Winter Edition. While the previous Fall edition saw a box almost double the size, the Winter Edition will showcase a fresh new look which includes the introduction of The...

December 12, 2019

BikeFlights.com Buck Up For Bikes Program Donates $16,000

NICA, Amy D. Foundation, Trips for Kids and Little Bellas presented with checks at USA Cycling Cyclocross National Championships PORTLAND, OR (December 12, 2019) - BikeFlights.com will donate $16,000 to the National Interscholastic Cycling Association (NICA), Trips for Kids, Little Bellas and the Amy D. Foundation from funds raised via...

November 13, 2019

World-Renowned Leadville Trail 100 MTB and SBT GRVL Partner to Create the LeadBoat Challenge

LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100 MTB followed by SBT GRVL BLACK, two arduous endurance races taking place...

November 5, 2019

SBT GRVL, Presented by Canyon Bicycles, Opens Registration Dec. 3 for 2020 Event

STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500 cyclists for its successful inaugural year, all joining together to experience Routt County’s vast network...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...

October 28, 2019

Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...

January 3, 2019

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2018

San Diego, Calif. - January 3, 2019 - As we embark on 2019, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES New Ownership Announced for Carlsbad 5000- Groundwork Endurance, LLC acquired...