All Sports Events announces One New England Challenge

June 8, 2020

Summer running community, OneNE Challenge, raises money for New England running stores and New England Food Banks

Rumford, Maine – OneNE Challenge, a new initiative created to continue the spirit of the local running scene during the COVID-19 pandemic, has launched a summer long virtual distance running challenge to encourage New England runners to stay in shape while supporting local charities and running stores.

Runners can register to join the OneNE Summer Running Challenge as an individual runner or a member of a team and are encouraged to “run across New England” and set their own personal mileage or team goals. Runners will maintain a digital running diary by inputting their runs and walks into the OneNE Challenge Internet portal.  Organizers will keep track of participant miles and maintain a real time leaderboard. The cost of registration is $60 and includes a branded hoodie and custom milestone patch. More than 10 percent of all registration fees will go to local running stores and all donations and fundraising will go to New England Food Banks.

“New England’s running community is like a fraternity, and normally there would be hundreds of organized runs and walks throughout the summer to support local charities,” said Jenna Ginsberg , co-founder of the initiative. “Because of COVID-19, most running events across the states have been cancelled. Our OneNE Summer Running Challenge seeks to unite runners and walkers, inspire them to train and stay fit, and encourage the sense of competition and companionship that the running and walking community is well known for.”

Ginsberg is the owner and CEO of one of the premier sports events technology and services companies, All Sports Events.  Providing event support and services to fundraising sporting events from Maine to Florida which raise more than $100 million dollars annually for charities.  OneNE Challenge is a joint venture between Ginsberg’s company and Prime Time Timing, one of the US’s largest track and field timing companies and Karmarush, LLC, of Philadelphia, PA. Karmarush is the premier data processor & broadcast graphics provider for US track and field.

In addition to the local running stores, OneNE Challenge has chosen Feeding America affiliates in New England as the charitable beneficiary of the challenge.

“It is very important to lend a hand to our local running stores. These stores have supported New England athletes and events for years. We’re providing a way for runners to give back,” said Ginsberg. “The COVID-19 shutdown started just as the spring racing season was about to begin. The shutdown has been devastating for these small local businesses.”

Running stores and affiliates can gain additional benefit by linking with OneNE to drive participation in this unique collaboration.  Contact Jenna for additional information.

“Maine’s charitable food network has never seen the types of challenges that COVID-19 has brought to our state,” said Kristen Miale, president of Good Shepherd Food Bank, an affiliate of Feeding America. “At a time when we are seeing an increased demand for our services, this virtual event is building a community of runners who are supporting the mission of hunger-relief and improving Mainers’ health.”

Those interested in participating in the OneNE Summer Running Challenge can sign up at ne.oneus.run.

All Sports Events, LLC for over 20 years, All Sports Events has provided cutting edge event management, operation and technology services to its clients and partners including a diverse list of events across more than 20 states and multiple countries. These events include running races, open water swimming, charity bike rides, adventure races, mountain biking, alpine and freestyle skiing and snowboarding, some of which are the largest races and fundraising events of their types in the US such as the PanMass Challenge, Miami Dolphins Cancer Challenge, Tri for a Cure in Maine, and more than 150 events annually. All Sports Events is one of the premiere event management and technology companies in the country.

PrimeTime Event & Race Management, LLC is one of the nation’s leading timing and event production companies based in Brookfield, WI.  PrimeTime is the official timing company for some of the largest athletic events in the US including the NCAA Cross Country Championships, American Birkebeiner, Drake Relays, NYRR Millrose Games, New Balance Grand Prix, Adidas Boost Boston Games, Big 10 Championships, and Texas Relays. Within the state of Wisconsin, PrimeTime maintains its deep ties by timing over 300 High School and Collegiate events each year including the WIAA State Cross Country Championships and WIAA State Track Championships. PrimeTime has been a longtime sponsor and timer of the Brewers Community Foundation Famous Racing Sausages 5k and is the producer of the Wisconsin State Fair Park Foundation Cream Puff 5k.

Karmarush, based in Philadelphia, PA, is the premier data processor & broadcast graphics provider in the United States for the sport of track and field. Trusted at events such as the US Olympic Trials Track & Field, US Olympic Trials Marathon, international events and National, NCAA and conference championships. For the past twenty-years, Karmarush has also been the technology provider for one of the largest competitive sporting events in the United States, the Penn Relays. In addition to track and field, Karmarush has been a trusted partner providing broadcast services for events by NYRR, IRONMAN, Rock N Roll, US Speedskating and other leading sports organizations.

Contact: Jenna Ginsberg