After $250M in Retail Sales, Prime Hydration Looks to Youth Sports

April 12, 2023

Base, a sponsorships sales agency, is planning brand activations for Prime at 60 youth sports events to reach more than 1.2 million consumers. After signing deals over the past year with professional organizations UFC and Arsenal FC, Prime will now promote its drinks directly to its targeted youth consumers through both digital and on-site activations at sports events. FOS