Addaday Strengthens Executive Team with Addition of Industry Veterans

July 30, 2020

Ryan Dolan Joins as Chief Marketing Officer; Russell Coillot as Director, Specialty Run

SANTA MONICA, Calif., Jul. 30, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of Specialty Run. In addition, Hugh Williams, previously Chief Marketing Officer, will take the reins of the company’s business operations as President of Addaday.

Dolan was most recently Vice President, Sales & Partnerships at performance eyewear and multisport company, RŌKA – a position he held for almost seven years. Previously, he was Vice President of Sales at TYR Sport and Sales and Marketing Director at DJO Global/Compex in the Recovery Science Division. Dolan brings Addaday a proven track record of sustainable growth and increased brand awareness in various outdoor industry, sporting goods and recovery device channels.

Coillot brings twelve years of sales and retail management experience in the specialty run category while at Fleet Feet, Incorporated. This knowledge will be invaluable in helping Addaday further cement its leadership in the recovery category among specialty run retail nationwide.

Dolan joins Addaday’s growing Boulder, Colorado-based marketing team, while Coillot remains in Chapel Hill, North Carolina. The new hires are part of the Addaday’s investment to elevate the brand as a world leader in active healing technology that helps people move, recharge and live better.

“The addition of two of the most respected sales and marketing executives in the active lifestyle category underscores Addaday’s efforts to push the brand to its rightful place as a leader in the recovery equipment category,” said Hugh Williams, President at Addaday. “With new innovation, new strategic partners, new big box retail partners like Target and a robust integrated marketing campaign, Addaday’s future looks very bright.”

For more information on Addaday, visit www.addaday.com. Follow the brand on social media at @addadayrecovery.

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About Addaday

Addaday is an active healing technology company focused on pre-and post-exercise recovery to help people move better and live their fullest. Its devices deliver targeted therapies and techniques used by professionals to prime the body for exercise, speed recovery and treat or prevent injury. Addaday is an Official Partner of U.S. Ski & Snowboard, USA Climbing, IRONMAN and IRONMAN 70.3 U.S. Series, The Basketball Tournament, Western States 100 Mile Endurance Run and other leading sports organizations. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs. For more information, visit www.addaday.com.