Zwift Keeps Pace In At-Home Fitness Market with New Products

January 4, 2022

Online fitness training platform Zwift is expanding its footprint in the competitive at-home fitness market with the release of a smart bike and indoor trainer.

The Zwift Wheel and Zwift Ride are the result of a recent customer survey developed in conjunction with market research firm Toluna.

The company is also partnering with LG to develop a 55-inch curved floor-to-ceiling screen that will bring the outdoor riding experience to life for users indoors. Front Office Sports