Zwift Announces Training Partnership with the Los Angeles Marathon
November 7, 2019
Zwift brings together runners from across the globe to train and excel ahead of one of the world’s largest running events.
(Long Beach, CA–November 6, 2019) Zwift, the multiplayer online training and racing platform for cyclists and runners, proudly announces its new partnership as the Official Training Partner of the Los Angeles Marathon presented by ASICS.
Already a mainstay in the cycling world, Zwift brings its training gamification concept to Los Angeles Marathon runners through a custom tailored 26-week training plan, weekly in-game group runs, and a series of virtual races.
The progressive 26-week training plan has been designed to help runners of all levels conquer both the Pasadena Half Marathon on January 19, 2020 and the Los Angeles Marathon’s iconic 26.2-mile Sea to Stadium course on March 8, 2020.
To access the Los Angeles Marathon training tools and events, runners need access to a Bluetooth-enabled smart treadmill or a traditional treadmill with a running shoe-based foot pod sensor like the Zwift RunPod and as part of the partnership Zwift is providing RunPods to all registered 2019/2020 LA Road Runner program members, the official training program of the marathon.
“By partnering with Zwift, we are offering runners a world-class training tool and a meaningful new avenue for social connection,” said Murphy Reinschreiber, COO of Conqur Endurance Group, organizers of the LA Marathon. “With Zwift as our official training partner, more athletes than ever – regardless of where they live in the Greater Los Angeles Area or the world – are able to best prepare for the epic running experience that is our Stadium to Sea course.”
Zwift is also hosting a series of Virtual Santa Monica Classic Races each month between now and March 2020. The virtual editions of the sold-out race, which took place on September 8, 2019, is the only remaining way for runners to earn the 2020 Conqur LA Challenge medal–– a top-tier accomplishment which required runners to complete all three of Conqur’s marquee events; Santa Monica Classic, Pasadena Half Marathon and the Los Angeles Marathon.
The Santa Monica Classic Zwift Virtual Race schedule is as follows:
- December 8th, 2019 – 8:05 am PST
- January 5th, 2020 – 8:05 am PST
- February 2nd, 2020 – 8:05 am PST
- March 1st, 2020 – 8:05 am PST
“For 35 years, the Los Angeles Marathon has helped hundreds of thousands of athletes achieve their goals, hand in hand with a long list of worthy charities,” says Eric Min, CEO and co-founder of Zwift. “We know that we can bring even more people together to train socially and discover the efficiencies and sheer fun of running on Zwift.”
For further information, please contact:
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills, heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.
About Conqur Endurance Group
Conqur Endurance Group, a subsidiary of McCourt International, is a Los Angeles-based company that creates world-class experiences which ignite passion in athletes and connect communities through the transformative power of sport. Our employees are professionals with extensive experience in designing, marketing, and producing first-class endurance events. We are passionate about what we do and take pride in partnering with brands seeking year-round engagements with targeted, active consumers.