You Never Forget Your First IRONMAN: IRONMAN Celebrates Athletes’ First IRONMAN Finish Line Through “IRONMAN Class Of” Initiative

April 10th, 2019

You Never Forget Your First IRONMAN: IRONMAN Celebrates Athletes’ First IRONMAN Finish Line Through “IRONMAN Class Of” Initiative

TAMPA, Fla. (April 10, 2019) – IRONMAN, a Wanda Sports Holdings company, announced the launch of a new initiative called “IRONMAN Class of” designed to showcase and recognize its dedicated athletes and the moment they first became an IRONMAN® finisher. Whether it’s the inaugural IRONMAN Class of 1978 or those looking to join this year’s 2019 class, all IRONMAN athletes remember the experience of crossing their first IRONMAN finish line, when a bond is formed with others in the community.

More than 30,000 men and women from all walks of life, backgrounds and abilities commit each year to challenging their limits of what is possible and compete to become an IRONMAN finisher for the first time. Since its inception in 1978, the IRONMAN triathlon (consisting of a 2.4-mile swim, 112-mile bike, and 26.2-mile run) has come to represent the ultimate test of body, mind and spirit for both professional and amateur athletes. IRONMAN is celebrating this exclusive community of IRONMAN finishers, who make up less than 1% of the world’s population, through digital IRONMAN Class of badges, and a continual campaign to highlight and celebrate the special moments that have been made for more than 40 years. IRONMAN will also be unveiling social media pages and groups for IRONMAN alumni to join and share their experiences with others who have proven ANYTHING IS POSSIBLE®.

“You never forget your first IRONMAN finish experience nor the months and sometimes years of hard work, dedication and will power that goes into making that moment happen,” said Andrew Messick, President & Chief Executive Officer for IRONMAN. “We are proud to celebrate all of those individuals who have had the courage to reach beyond what is believed to be possible.”

The IRONMAN Class of initiative, with support from the IRONMAN BECOME ONE initiative and IRONMAN U®, will also work to introduce first-time athletes to training resources, coaches, and the triathlon community, helping them to have a great race experience and join their own class. Simultaneously IRONMAN will feature inspirational stories of past finishers, seeking to break down the most common barriers that potential IRONMAN athletes find between themselves and the finish line.

To learn more about the IRONMAN Class of initiative, please visit

For more information on the BECOME ONE program please visit

For more information on the IRONMAN brand and global event series, visit Media may contact



As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit

About Wanda Sports Holding

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.


You Never Forget Your First IRONMAN: IRONMAN Celebrates Athletes’ First IRONMAN Finish Line Through “IRONMAN Class Of” Initiative

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Dan Berglund

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