SAN DIEGO/TAMPA (February 23, 2015) – IRONMAN and XTERRA BOARDS, the leading brand of inflatable stand up paddleboards, today announced a five-year sponsorship agreement. Under the agreement, XTERRA BOARDS will be the Official Stand Up Paddleboard for all North American IRONMAN® and IRONMAN® 70.3® events, including the IRONMAN World Championship in Kailua-Kona, Hawai`i. Race officials and lifeguards will utilize the boards to lead and monitor the open-water swim portion of the course.
“With the launch of the XTERRA BOARDS partnership, IRONMAN has an opportunity to team up with a great company that will enhance the experience for our athletes at IRONMAN and IRONMAN 70.3 events,” said Cameron O’Connell, Sr. Director of North America Sales for IRONMAN.
“The majority of XTERRA’s employees are triathletes and have competed in IRONMAN triathlons, so the opportunity to lead the swim in front of some of the best triathletes in the world is an honor for us,” said Keith Simmons, Owner of XTERRA BOARDS.
XTERRA BOARDS offer an overall workout and can be used for athletic cross-training and as a fun, family activity on the water. Endurance athletes increasingly use paddleboarding to supplement training and as a recovery exercise.
“Before XTERRA’s inflatable, easy-to-transport boards, stand up paddleboarders had to load a large board onto a vehicle to enjoy the sport,” said Brandon Hearn, President of XTERRA BOARDS. “XTERRA BOARDS, which are durable enough to withstand being driven over, pack into a duffle bag, fit in the trunk of a small car and inflate in minutes.”
About XTERRA BOARDS
Before XTERRA Boards, there was no “best” inflatable stand up paddleboard. We use the highest quality material. Our boards are easy to transport and store. Simple to inflate in under four minutes. Not all inflatable boards are made alike, and few are backed by a 30-day money-back guarantee where you get to test it out on the water first. Our boards are light weighing only 29 pounds and stiff, providing you with great balance on the water. It’s perfect for storage on boats or RVs, for airplane travel, or hidden in your trunk ready for a quick trip to the water at a moment’s notice.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.
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